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54Louis Chevrolet honored with giant chrome bust in Swiss home town

Sure, we think of Chevrolet as an American automaker. One of the most American, at that. But its eponymous founder wasn't born in these United States. He was born in Switzerland. La Chaux-de-Fonds, to be exact, and so to celebrate the brand's 100th centenary, it has commissioned a local artist to erect a statue of Louis Chevrolet in his hometown's Parc de l'Ouest.

110How Chevrolet decided on its iconic Bowtie logo

The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C. Durant saw the motif on the wallpaper of a Parisian hotel, tore off a piece of the wallpaper, and adapted the pattern for his cars' nameplate. That's the version the late Durant himself told.

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