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Sure, we think of Chevrolet as an American automaker. One of the most American, at that. But its eponymous founder wasn't born in these United States. He was born in Switzerland. La Chaux-de-Fonds, to be exact, and so to celebrate the brand's 100th centenary, it has commissioned a local artist to ...
The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C. Durant saw the motif on the wallpaper of a Parisian hotel, tore off a piece of the wallpaper, and adapted the pattern for his cars' nameplate. That's the version the late Durant himself ...
Chevrolet is celebrating its 100th anniversary with a fitting tribute to racing driver turned entrepreneur, Louis Chevrolet. The brand's founding father raced in four Indianapolis 500s from 1915 to 1919, and though he never managed a victory, his motorsports expertise helped guide his car ...