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This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious. The new product plan will slim the number of ...
"The past four months have been really tough for us," admits Lotus CEO Dany Bahar to Autocar magazine. "We were working at a pace nobody had seen at Lotus for many years," Bahar continued, alluding to the British sports car maker's planned rollout of four models over five years that recently had ...
Lotus tells Autoblog that production of its North American-spec Elise and Exige models will cease in August. The lightweight track terror put the English automaker back on the map in the States in 2004, but a federal exemption for a lack of "smart" airbags on the sports cars is about to run ...