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Everyone remembers Chrysler's 'Imported from Detroit' Super Bowl ad that starred rap artist Eminem and featured the new 200 sedan. To build on the success of this ad, the automaker is now launching the Imported from Detroit Project, in conjunction with Eminem, that will highlight events and ...

The Chrysler 200 Super Bowl ad has all the makings of an instant classic. The two-minute long spot had star power, a terrific soundtrack and an uplifting message that struck a chord with the working man. We loved the commercial, and after a strong reception, we fully expected other automakers' ...

It took guts on many levels. Chrysler created a two-minute ad for the Super Bowl in just the last couple of weeks to promote its new 200 sedan. Cost: About $10 million give or take. The ad, starring Eminem and ...