Ram celebrates Texas with special 10th anniversary Lone Star edition

Noah Joseph — Fri, 23 Mar 2012 15:44:00 EST

Filed under: Truck, Ram

Everything's bigger in Texas, and that includes the pickup truck market. The market is so big, in fact, that truck manufacturers regularly unveil new models at the Texas State Fair, and create special models just for the largest of contiguous states in the union. For Chrysler, that means the Ram 1500 Lone Star - a special edition available only in Texas that accounts for 30- to 40-percent of its 1500-series truck sales in the state, or about 80,000 units sold since its introduction ten years ago.

Now that the model has reached that decade milestone, the American truckmaker is keen to get the party started - Texas-style - with an even more special special edition. The Ram Lone Star 10th Anniversary starts out with the Ram 1500 Crew Cab with bucket seats and upholsters them in perforated Katzkin leather with special logos to match those on the dashboard, floormats and the emblems on the outside.

A 5.7-liter Hemi V8 does the pulling duty with 390 horsepower and 407 lb-ft of torque mated to a six-speed automatic transmission, bolstered on the equipment list by 20-inch wheels, an auxiliary power outlet, trailer hitch and more that you can read about in the press release after the jump. The package adds a reasonable $1,500 to the base price for an all-in MSRP of $36,440, with deliveries beginning in the second quarter of the year - but only if you live in Texas.

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Ram celebrates Texas with special 10th anniversary Lone Star edition originally appeared on Autoblog on Fri, 23 Mar 2012 15:44:00 EST. Please see our terms for use of feeds.

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2011 Dodge Ram Laramie Longhorn edition debuts in Texas

Steven J. Ewing — Thu, 23 Sep 2010 13:27:00 EST

Filed under: Truck, Dodge

2011 Dodge Ram Laramie Longhorn - Click above for high-res image gallery

As part of the kick-off ceremonies for the State Fair of Texas, Chrysler debuted its latest version of the Ram - the Laramie Longhorn edition. (Think King Ranch, only Chrysler). Available on 1500, 2500 and 3500 trims, the Longhorn can be had in a variety of two-tone color schemes, including the model-specific sagebrush green and white gold seen in the stock photos.

The real story with the Longhorn is its interior, which is done up in full leather with real woodgrain trim throughout. (For reference, even the highest-grade Ford F-150 isn't available with real woodgrain.) Added touches like flap-closure pockets on the front seatbacks with a metal buckle and magnetic clasp and unique seat piping look like a high-zoot cowboy's dream, and with the plethora of Longhorn badging both inside and out, this is sure to be the sort of pickup that no one wants to get dirty. Consider it your fancy-pants out-on-the-town truck.

Saddle up and make the jump to read the full list of Longhorn upgrades in Chrysler's press release, and take a gander at some high-res shots in the gallery below.

Gallery: 2011 Dodge Ram Laramie Longhorn

[Source: Chrysler]

Continue reading 2011 Dodge Ram Laramie Longhorn edition debuts in Texas

2011 Dodge Ram Laramie Longhorn edition debuts in Texas originally appeared on Autoblog on Thu, 23 Sep 2010 13:27:00 EST. Please see our terms for use of feeds.

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