6 Articles
1 / 1
10BMW unveils armada of vehicles for London Olympics

Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you're the new official automaker/timekeeper/jelly donut of whatever the event is. But for BMW, its status as Official Automotive Partner of the London 2012 Olympic and Paralympic Games is a bit more complicated.

AddBMW delivers first 40 of 4,000 vehicles destined for London Olympics

We couldn't fault you if it came as no great surprise that BMW was the main automotive sponsor of this summer's Olympic games in London. The Bavarian automaker has, after all, done its homework to promote the partnership, launching special edition 1 and 3 Series, a pair of special edition Minis, a commercial using the new M5, and a video series profiling specific athletes, all to highlight the point. But the biggest way BMW will be participating in the event is with the massive fleet of vehicles

9BMW delivers first 40 of 4,000 vehicles destined for London Olympics

We couldn't fault you if it came as no great surprise that BMW was the main automotive sponsor of this summer's Olympic games in London. The Bavarian automaker has, after all, done its homework to promote the partnership, launching special edition 1 and 3 Series, a pair of special edition Minis, a commercial using the new M5, and a video series profiling specific athletes, all to highlight the point. But the biggest way BMW will be participating in the event is with the massive fleet of vehicles

15BMW plan to provide 4,000 cars to Olympic dignitaries in London triggers controversy

The problem when a bunch of bigwigs want to do something good for the environment is that they won't stop being bigwigs in order to do it. Getting a lot of VIPs together means a lot of private jets and limousines, and next thing you know, you've got a situation like the 2009 climate change conference in Copenhagen, when it only took a few days for 15,000 delegates to create as much filth as the town of Middlesbrough's 142,500 inhabitants.

AddIsraeli researchers develop small, lightweight hydrogen storage tech

Just a few days ago, we told you about Germany's commitment of $2 billion for the construction of at least 1,000 hydrogen refueling stations. A month ago, we learned about London's decision to build a network of hydrogen filling stations in time for the 2012 Olympics. But, outside of California's Hydrogen Highway, we don't hear too much about the progress of hydrogen infrastructure and hydrogen fuel cell vehicles here in the U.S. Don't worry; this story is no different.

AddNissan hopes to show off electric cars for London's 2012 Olympic bid

Last year during the Olympic Games in Beijing, Chinese automakers (and Germany's MINI) took advantage of their brief opportunity on the world stage to show off some of their latest fuel efficient vehicles. Now that London has been awarded the Games of the XXX Olympiad in 2012, European automakers are probably considering how to put their best feet tires forward when the whole world starts watching. At least one automaker, the Renault/Nissan conglomerate, has already been in talks with Boris John

1 / 1