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Size matters when it comes to pickup logos
Some crowds are worried about speed, some about interior volume, some about the number of cupholders. The pickup truck crowd has a tendency to be concerned with size, so the automakers give them what they want. And in this case, it's bigger and bigger logos. Kicking Tires took the real estate measurements of the logos on half-ton pickups at the Detroit Auto Show (and a Hummer, just for good... measure), and ranked them from smallest to the most grandiose. The logo on the new Dodge Ram is 250% larger than before, and it only came in fifth. ... Read more →
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Size matters when it comes to pickup logos 1 year ago on Autoblog
Some crowds are worried about speed, some about interior volume, some about the number of cupholders. The pickup truck crowd has a tendency to be concerned with size, so the automakers give them what they want. And in this case, it's bigger and bigger logos. Kicking Tires took the real estate ...
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