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var digg_url = 'http://digg.com/business_finance/Chrysler_will_revive_Pentastar_logo'; In order to celebrate its new found freedom after being divorced from DaimlerChrysler AG, the newly minted Chrysler Corp. will ditch its current winged logo and return to the famous Pentastar logo. The Detroit ...

It's been a period of big changes for Fiat's commercial truck division recently. First the brand gained independent incorporation in the restructuring of the Fiat Group, and now the division is getting a new name and image. What was incorporated just a few months ago as Fiat Light Commercial ...

Call it a value-add of sorts. Perhaps Chevrolet is hoping that some of the goodwill towards Audi amongst enthusiasts will rub off on their HHR. Either that or someone was asleep at the switch. On page 2 of the February 5th issue of Automotive News, a new Chevy ad depicts a tribal-tattoo-patterned ...

Seems like more than a few automakers still believe that little tweaks can have a big impact. Consider all the hoopla over Ford reviving the Taurus and Sable names. Likewise, Pontiac actually unveiled a new concept logo at the Chicago Auto Show last week that could be found between the nostril-like ...

These are the issues that define our times. Forget the volatile price and supply of oil, an economy teetering between robust growth and rampant inflation, worldwide strife. What really matters is whether Mercury will make a change from the "waterfall" stylized M logo to something more retro. Well, ...

Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet again, for the 16th time. Apparently Fiat's design chief saw the sun reflecting off the sign at ...