Logos come and go, and in the case of the famed Chrysler Pentastar, it's on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center complex in Auburn Hills, MI, is officially going to be phased out now that the company has united with Fiat and formed the new Fiat Chrysler Automobiles.
The Chevrolet Bowtie, that iconic badge that's adorned an estimated 215 million cars and trucks, is celebrating its 100th anniversary this year. The Bowtie originally debuted on the 1914 Chevrolet H-2 Royal Mail and H-4 Baby Grand.
The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo merchandise like shirts and watches, along with some untraditional items like pinball machines.
Most car marques can be easily recognized by their emblems. But some model lines have their own emblems, too. The Mustang stands out as a clear example, and now Ford is projecting that image even further. And we mean that quite literally.
Take a close look at the entire lineup of 2009 and 2010 Dodge cars and trucks and you'll notice one thing they all have in common: the Dodge emblem is represented as a Ram's head. So what's the problem? While you could spend hours debating the merits of its recent strategy, the Chrysler Mothership has chosen to separate the Dodge brand into separate car and truck entities, and the newly launched Ram Truck brand will soldier on using that same Ram Head. Which means Dodge needs a new identity.
For those who may not have noticed, Italy is ready to get a new automaker... back. The name's De Tomaso, and if you're up on your car history, you'll recognize it as the father of classics such as the Pantera and Mangusta. But after lying dormant for decades, the company has been rescued by Italian automotive industrialist Gian Mario Rossignolo. Under his direction, De Tomaso is expected to launch a new lineup. It's the dawn of a new era for the brand, and it has launched a new logo for its brig
We first wrote about Dodge's new logo way back in January, when the Dexter-voiced commercials were coming out and a Dodge logo was showing up at auto shows with two stripes at the end. According to Automotive News, that graphic has been officially discussed and endorsed by Dodge CEO Ralph Gilles for a new logo, and we even have the reason: "it signifies our sporty character." How is that, you ask? Because "Most SRTs are Dodges," and those two red "slashes" are the sign of the SRT.
Earlier this week, a Dutch auto dealer plastered the Dodge – rather, Ram – logo on a Fiat 500. It looked pretty bad. Now, Fiat USA is offering Yanks a chance to choose a more conventional logo for the cute little bugger, and thankfully, the mountain mammal doesn't factor into the equation.
As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high technology and elegance through faceted shapes-inspired by the stealth fighter and by gemstones." Sure.
After the G419 Invitational ended last Sunday, I was outside BSing with Davey G. Johnson (the erstwhile Jalop, friend of Autoblog, and all-around great guy) as we looked over the cars that still remained parked in the GPNY lot. The front row contained both a Gallardo Roadster and a spanking new LP560-4, while row two was home to a silver Diablo SV. We were going over the SV, commenting on how it's aged rather well, when Davey noted something that inspired this particular post.
The Woodward Dream Cruise has been a very professionally run event for most of the past 13 years, but when it came time to check for updates on the Dream Cruise website, it was amateur hour. That has changed, as the rip-roaring event has been given a more modern website with easy to traverse navigation and cleaner graphics. The site also includes a new blog that features the ideas and knowledge of the Dream Cruise leadership team.
Opel will be following the lead of its corporate sibling, Vauxhall, later this year when it unveils a new badge to correlate with the release of the Insignia sedan. The restyled emblem will still feature the Opel nameplate and lightening bolt, but will be coated in polished metal and will attempt to signify Opel's upmarket ascendancy in the European market. The gentleman at right holding the redesigned logo is Mark Adams, GM Europe's of design, who says that new emblem, "is very much consistent