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    Official: Chevy's famed Bowtie still looking dapper at 100 years
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    The Chevrolet Bowtie, that iconic badge that's adorned an estimated 215 million cars and trucks, is celebrating its 100th anniversary this year. The Bowtie originally debuted on the 1914 Chevrolet H-2 Royal Mail and H-4 Baby Grand. Rumors have long surrounded the Bowtie logo's origins, with some ...

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    ETC: Ford unveils Mustang 50th anniversary logo, plans merchandise
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    The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo ...

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    2013 Ford Mustang redefines "badge engineering" with logo projector
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    Most car marques can be easily recognized by their emblems. But some model lines have their own emblems, too. The Mustang stands out as a clear example, and now Ford is projecting that image even further. And we mean that quite literally. For the new 2013 Mustang, Ford has fitted a tiny ...

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    Will the 2011 Charger wear a new Dodge emblem? [w/poll]
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    Take a close look at the entire lineup of 2009 and 2010 Dodge cars and trucks and you'll notice one thing they all have in common: the Dodge emblem is represented as a Ram's head. So what's the problem? While you could spend hours debating the merits of its recent strategy, the Chrysler Mothership ...

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    De Tomaso unveils a new logo for a new future
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    For those who may not have noticed, Italy is ready to get a new automaker... back. The name's De Tomaso, and if you're up on your car history, you'll recognize it as the father of classics such as the Pantera and Mangusta. But after lying dormant for decades, the company has been rescued by ...

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    Report: Dodge getting new badge to support sporty image
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    We first wrote about Dodge's new logo way back in January, when the Dexter-voiced commercials were coming out and a Dodge logo was showing up at auto shows with two stripes at the end. According to Automotive News, that graphic has been officially discussed and endorsed by Dodge CEO Ralph Gilles ...

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    Vote for the Chrysler Fiat 500's U.S. logo
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    Earlier this week, a Dutch auto dealer plastered the Dodge – rather, Ram – logo on a Fiat 500. It looked pretty bad. Now, Fiat USA is offering Yanks a chance to choose a more conventional logo for the cute little bugger, and thankfully, the mountain mammal doesn't factor into the ...

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    BMW Dynamic Car Identity reimagines Roundel [w/video]
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    Proposal for a dynamic BMW roundel – Click above to watch video after the jump
    There's everything on the Internet, isn't that what they say? A company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW's roundel logo. It's got the ...

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    A new Chrysler needs a new logo, no?
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    Chrysler logos, past and present. Can we do better? – Click above for image gallery
    What image enters your mind when you think about Chrysler? For us, it's the Pentastar logo. Perhaps that's because many of us Autobloggers are children of the '80s when the iconic five-pointed logo was ...

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    REPORT: Cadillac quietly unveils new, old-look logo
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    As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high ...

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    Ferrari's Prancing Horse voted most iconic badge [w/POLL]
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    The people have spoken. (Well, the British anyway. But they're people, too). And according to a public opinion survey, Ferrari has the most iconic badge among exotic automakers. The poll in question was conducted by European telecom company Orange for the MPH Top Gear Live show, a sort of ...

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    Audi makes subtle changes to its four-ringed emblem
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    The four-ringed logo has been in use since the Auto Union days back in the 1930s, so we wouldn't expect Audi to go changing it too drastically, but it has given the logo a fresh take to mark the occasion of the company's centenary. Following the lead taken by other automakers, the subtly ...

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    The Greenwash to End All Greenwashing? GM reportedly pondering changing logo color
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    2010 Chevy Spark - Click above for high-res image gallery
    General Motors has certainly been pumping out a greener message for the last few years, but, on the eve of its likely emergence from bankruptcy, it looks like it might be ridiculously difficult to miss the company's shift to a new and very ...

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    Mercedes-Benz celebrates iconic centennial with special CL550
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    Mercedes-Benz CL550 "100 Years of Mercedes-Benz Edition" – Click above for a high-res image gallery
    While so many other automakers have reinvented their logos over the years, Mercedes-Benz has stuck with the same one for 100 years now. One century ago, Daimler-Motoren-Gesselschaft went down ...

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    Sunday Poll: Lambo logo showdown
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    After the G419 Invitational ended last Sunday, I was outside BSing with Davey G. Johnson (the erstwhile Jalop, friend of Autoblog, and all-around great guy) as we looked over the cars that still remained parked in the GPNY lot. The front row contained both a Gallardo Roadster and a spanking new ...

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    2008 Woodward Dream Cruise launches new logo, website
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    The Woodward Dream Cruise has been a very professionally run event for most of the past 13 years, but when it came time to check for updates on the Dream Cruise website, it was amateur hour. That has changed, as the rip-roaring event has been given a more modern website with easy to traverse ...

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    Refreshed Opel logo accompanies Insignia release
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    Opel will be following the lead of its corporate sibling, Vauxhall, later this year when it unveils a new badge to correlate with the release of the Insignia sedan. The restyled emblem will still feature the Opel nameplate and lightening bolt, but will be coated in polished metal and will attempt ...

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    Ripped-off automotive logos lack innovation
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    Automakers worldwide spend millions of dollars perfecting and updating their logos. Study groups offer input to help capture that timeless design and color that precisely represents their product. Once approved, the automakers drop tens of millions of dollars into promoting the new look in product ...

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    Intelligent Design: The evolution of the car logo
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    Automotive logos, those quasi-interesting designs that adorn the front and back of nearly every vehicle in the road, are more than just haphazard enameled scribbles. If you ask the marketing team, they will correctly tell you that each automotive logo symbolizes the tradition, culture, and history ...

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    John Cooper Works relaunched under same white roof as MINI, new logo unveiled
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    click above to view more JCW-related MINI images Back in December of 2006, we reported that BMW had officially acquired the John Cooper Works garage with the intent of making it the MINI brand's official performance label, much like the M division is to BMW. Over a year later, Munich has finally ...

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