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REPORT: Cadillac quietly unveils new, old-look logo

As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high technology and elegance through faceted shapes-inspired by the stealth fighter and by gemstones." Sure. The new logo cranks up the texture effect on the wreath, adds texture inside the crest, and plays up the embossing and light effects of the crest ... Read more →

Ferrari's Prancing Horse voted most iconic badge [w/POLL] Noah Joseph

The people have spoken. (Well, the British anyway. But they're people, too). And according to a public opinion survey, Ferrari has the most iconic badge among exotic automakers. The poll in ...

Audi makes subtle changes to its four-ringed emblem Noah Joseph

The four-ringed logo has been in use since the Auto Union days back in the 1930s, so we wouldn't expect Audi to go changing it too drastically, but it has given the logo a fresh take to mark the ...

The Greenwash to End All Greenwashing? GM reportedly pondering changing logo color Sebastian Blanco

General Motors has certainly been pumping out a greener message for the last few years, but, on the eve of its likely emergence from bankruptcy, it looks like it might be ridiculously difficult ...

Mercedes-Benz celebrates iconic centennial with special CL550 Noah Joseph

While so many other automakers have reinvented their logos over the years, Mercedes-Benz has stuck with the same one for 100 years now. One century ago, Daimler-Motoren-Gesselschaft went down to ...

Sunday Poll: Lambo logo showdown 1 year ago on Autoblog

After the G419 Invitational ended last Sunday, I was outside BSing with Davey G. Johnson (the erstwhile Jalop, friend of Autoblog, and all-around great guy) as we looked over the cars that still remained parked in the GPNY lot. The front row contained both a Gallardo Roadster and a spanking new ...

2008 Woodward Dream Cruise launches new logo, website 1 year ago on Autoblog

The Woodward Dream Cruise has been a very professionally run event for most of the past 13 years, but when it came time to check for updates on the Dream Cruise website, it was amateur hour. That has changed, as the rip-roaring event has been given a more modern website with easy to traverse ...

Refreshed Opel logo accompanies Insignia release 1 year ago on Autoblog

Opel will be following the lead of its corporate sibling, Vauxhall, later this year when it unveils a new badge to correlate with the release of the Insignia sedan. The restyled emblem will still feature the Opel nameplate and lightening bolt, but will be coated in polished metal and will attempt to ...

Ripped-off automotive logos lack innovation 1 year ago on Autoblog

Automakers worldwide spend millions of dollars perfecting and updating their logos. Study groups offer input to help capture that timeless design and color that precisely represents their product. Once approved, the automakers drop tens of millions of dollars into promoting the new look in product ...

Intelligent Design: The evolution of the car logo 1 year ago on Autoblog

Automotive logos, those quasi-interesting designs that adorn the front and back of nearly every vehicle in the road, are more than just haphazard enameled scribbles. If you ask the marketing team, they will correctly tell you that each automotive logo symbolizes the tradition, culture, and history ...

John Cooper Works relaunched under same white roof as MINI, new logo unveiled 1 year ago on Autoblog

click above to view more JCW-related MINI images Back in December of 2006, we reported that BMW had officially acquired the John Cooper Works garage with the intent of making it the MINI brand's official performance label, much like the M division is to BMW. Over a year later, Munich has finally ...

Is VW considering a new logo? 2 years ago on Autoblog

var digg_url = 'http://digg.com/business_finance/Is_Volkswagen_Considering_a_New_Logo_'; Volkswagen has a very simple and instantly recognizable logo which has seen subtle changes through the years. In the end, though, it has remained generally the same. The German Car Blog is reporting that VW ...

Chrysler Corp. will revive Pentastar logo 2 years ago on Autoblog

var digg_url = 'http://digg.com/business_finance/Chrysler_will_revive_Pentastar_logo'; In order to celebrate its new found freedom after being divorced from DaimlerChrysler AG, the newly minted Chrysler Corp. will ditch its current winged logo and return to the famous Pentastar logo. The Detroit ...

Fiat Light Commercial Vehicles goes Professional 2 years ago on Autoblog

It's been a period of big changes for Fiat's commercial truck division recently. First the brand gained independent incorporation in the restructuring of the Fiat Group, and now the division is getting a new name and image. What was incorporated just a few months ago as Fiat Light Commercial ...

Coattails: Audi gets unintentional boost in Chevy spread 2 years ago on Autoblog

Call it a value-add of sorts. Perhaps Chevrolet is hoping that some of the goodwill towards Audi amongst enthusiasts will rub off on their HHR. Either that or someone was asleep at the switch. On page 2 of the February 5th issue of Automotive News, a new Chevy ad depicts a tribal-tattoo-patterned ...

POLL: Should Pontiac change its logo? 2 years ago on Autoblog

Seems like more than a few automakers still believe that little tweaks can have a big impact. Consider all the hoopla over Ford reviving the Taurus and Sable names. Likewise, Pontiac actually unveiled a new concept logo at the Chicago Auto Show last week that could be found between the nostril-like ...

UPDATE: Mercury logo plans 2 years ago on Autoblog

These are the issues that define our times. Forget the volatile price and supply of oil, an economy teetering between robust growth and rampant inflation, worldwide strife. What really matters is whether Mercury will make a change from the "waterfall" stylized M logo to something more retro. Well, ...

Presto Change-o: Fiat switching badges...again 3 years ago on Autoblog

Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet again, for the 16th time. Apparently Fiat's design chief saw the sun reflecting off the sign at ...






Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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