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Kumho Ecsta DX lavenderIn a story that seems to resurface every so often, Kumho is apparently ready to introduce the scented tires we first reported on back in 2005. The new Kumho Ecsta DX series is available in three different sizes and is engineered to smell like lavender instead of rubber. Later on, orange and jasmine scents will be introduced as well.

The fancy rubber is being targeted at female drivers of vehicles like the Camry, Accord, and other staid family carriers. Presumably, these women would rather shell out up to $138 a tire to get something a $1.29 Little Tree will provide. In fact, we see a new marketing opportunity for Kumho here. Never mind girly-scented tires for midsize boringmobiles. Instead, how about a cross-branded Kumho/Little Tree performance tire? Then, all drivers would need to do is shut off their nannyware traction control systems, get those wheels spinning and fill the air with the delicious, unmistakable scent of Vanillaroma! That, we could get behind.

Snark-free details in Kumho's official press release after the jump.

[Source: Kumho via Engadget]

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Kumho obviates need for scented tree air fresheners with new tires originally appeared on Autoblog on Wed, 17 Jan 2007 12:43:00 EST. Please see our terms for use of feeds.

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