"Tonight, we're gonna party like it's 2020" doesn't quite have the same ring to it, but if Navigant Research is correct, electric-vehicle advocates will have reasons to be celebratory, whether Prince is playing or not. The research company formerly known as Pike is saying that lithium-ion battery costs may fall by almost two-thirds by the end of the decade, making EVs pretty price-competitive with comparable gas-powered cars and shortening any plug-in premium payoff period, according to Plug In
During its recent fourth quarter 2011 financial results Q&A conference call, CEO Elon Musk had, of course, lots to say about Tesla Motors and its various products. One statement though, concerning the falling cost of batteries, spoke to the broader electric vehicle (EV) market and bears repeating. The high price of energy storage is, after all, one of the major barriers to lower EV prices and, consequently, faster consumer adoption.