lincoln-mercury

Being a Lincoln dealer in the 21st century has been anything but easy, as Ford has been looking to shed its luxury brand dealers the past couple years. Then Blue Oval recently killed off Mercury, a brand Lincoln dealers traditionally used as a feeder program. And perhaps the biggest challenge has ...

Now that Ford has officially announced that its Mercury division would be going the way of the Dodo, and with Blue Oval-branded models like the Taurus SHO proving that the Dearborn automaker can indeed move itself a bit upmarket, ...

Ford may have come through the automotive implosion relatively unscathed, but that doesn't mean the company isn't still trying to trim its costs. According to Automotive News, Ford wants to consolidate its dealer network by closing the doors on some 300 lots. The reason? While the automotive ...

In a nutshell, the problem with Lincoln is that on the Taurus SHO launch, Ford brought along an Audi A6 4.2 for comparison's sake. Says one Lincoln dealer, "It's hard to sell a $48,000 MKS when the Ford guy down the street has a ...

In 2006, Ford began to shrink its dealership network in order to more efficiently align its distribution network. Three years later, it appears that the hardest hit are the company's stand-alone Lincoln-Mercury dealerships. While there were 619 Lincoln-Mercury dealerships nationwide just a few ...

It's fair to say that since April of 2005, we've all paid a bit more attention to Mercury. While the marque's products have steadily improved along with those of parent company Ford, it's been the brand's spokesmodel ...

The American Customer Satisfaction Index for automakers from the University of Michigan is being released today, and sitting at the very top are Cadillac and Lexus in a two-way tie for first place. The study continues its ...

Mercury's born-again Sable sedan is dead again – or, more accurately, it will be come so on Thursday. According to The Detroit News, Ford's gussied-up Taurus (itself a gussied-up Five Hundred) will expire later this week, ...