Lincoln execs don't see a rear-wheel drive niche model on the company's horizon. They first want to focus on the brand's rejuvenation through mainstream vehicles and increased sales.
- Jeremy Korzeniewski
- Mar 16, 2015
Big SUVs are selling in huge numbers in the US in 2015, thanks in part to low gas prices. See the top five best-selling fullsize luxury SUVs in the US here.
It's no secret that Lincoln has received short shrift from the Ford Motor Company for years, and former CEO Alan Mullay even wanted to kill the whole thing off when he ran things. Today, things appear to be trending in a different direction. Fresh investment has helped enable a sizable marketing push for its well-regarded MKC compact crossover, a couple of awards for the company and plant the seeds for a major expansion into China. While the situation is still in the early going, it looks like L
Typically, when I approach a new vehicle launch, it's with a degree of optimism. Nowadays, we just expect that every new vehicle will pose a legitimate challenge to segment leaders. Mid-cycle refreshes, meanwhile, have taken on a greater degree of importance, as customers' preferences for the freshest vehicles remains strong and automakers rush to keep the latest tech in their offerings.
The Navigator is not only Lincoln's longest-serving nameplate – dating back to 1998 when the final Town Car was introduced – but it's also the oldest model still in the brand's portfolio. The current Navigator arrived on the market in 2007, and underwent a refresh just a few months ago for the 2015 model year. The updates were subtle, but if you're waiting for an all-new model, it's just a couple of years down the road.
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A great many buyers fled from full-size body-on-frame SUVs to car-based crossovers in large measure to save fuel. But that doesn't mean there's still not a buying audience for more traditional truck-based utility vehicles, and those consumers doubtlessly wouldn't mind saving some dollars at the pump, too. According to Motor Trend, those shoppers might be in luck.
41Ford recalling 10,500 F-150, Mustang, Expedition, Lincoln Navigator models over faulty transmission sensor
The National Highway Traffic Safety Administration has announced a recall of several recent Ford models due to a defective transmission sensor. Some 10,000 vehicles are affected, including some 2011 and 2012 F-150 pickups, 2012 Expedition and Lincoln Navigator models, and 2012-2013 Ford Mustang vehicles.
Listen up, Lincoln fans, it's time to gear up for an onslaught of seven new or substantially revised vehicles by 2014. Reportedly included in that mix is an assortment of vehicles focused on sipping less fuel than one might expect of a typical Lincoln. Ford's global product chief, Derrick Kuzak, told Automotive News that as Lincolns undergo a redesign, the vehicles that emerge will be different from Ford's offering not only in technology, but in exterior design, too. Some will even reportedly co
Automotive News is reporting that Lincoln is still planning to unleash a volley of seven new or substantially improved vehicles by 2014. Those of you with a calendar will note that the date is barely more than two years away, and so far, we haven't heard word one about the company's new product offensive. That is, until now. The Ford luxury brand has tipped its hand, explaining that its vehicles will receive significant revisions that include new sheet metal, altered wheel bases and new front an
The Lincoln lineup is in desperate need of a design intervention, and Automotive News reports that help is on the way. Ford product development boss Derrick Kuzak reportedly told dealers that Lincoln will receive seven new or refreshed models by 2014, including a little love for the long-ignored Lincoln Navigator.
Washington D.C. Council Chairman Kwame R. Brown finds himself in hot water over his choice of a work vehicle. According to The Washington Post, Brown ordered up a fully-loaded Lincoln Navigator L on the district's dime ahead of his January 2 inauguration, and more than a few eyebrows have been raised at the luxury SUV's $1,900 per month lease payment. Like most localities, our nation's capital is facing a sizeable budget shortfall this year – currently hovering at around $400 million.
With an increasing number of new cell phones offering free, integrated turn-by-turn navigation, the days of the standalone navigation device must surely be numbered. Of course, those dedicated navigators still offer some features you can't (yet) get elsewhere, such as the Darth Vader or Dennis Hopper voices for TomTom and downloadable vehicles for the Garmin Nuvi.