Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Ford's Jim Farley hints at Lincoln sales rebound]]>http://www.autoblog.com/2013/04/25/fords-jim-farley-hints-at-lincoln-sales-rebound/http://www.autoblog.com/2013/04/25/fords-jim-farley-hints-at-lincoln-sales-rebound/http://www.autoblog.com/2013/04/25/fords-jim-farley-hints-at-lincoln-sales-rebound/#commentsFiled under: , ,

2013 Lincoln MKZ - Front three-quarter view, maroon

If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry boo-hoo for the past six months.

The massive glass roof of the MKZ is trying to support a burden that would make Atlas tap out, and it hasn't shattered, but it has shown a few cracks. The car we called "a big step in the right direction," the embodiment of the reinvention of the brand and a test of Lincoln's commitment to a new rear-wheel drive offering was given an $8-million dollar Super Bowl ad spend earlier this year, then quality control issues during its assembly scuttled deliveries. Lincoln got over that and kept up the ad blitz, now it just wants the good work to take hold.

If Farley's not leading us on, April could be the month. He said the results (so far) show "the product is being very well-received," inventory is finally where it should be and the MKZ Hybrid is doing better than expected. It bears noting that Lincoln is offering some aggressive incentive programs at the moment, including 0.9-percent APR and $1,000 off for conquest buyers stepping out of competitors' vehicles.

Either way, the proof comes in less than a week, so stay tuned.

Ford's Jim Farley hints at Lincoln sales rebound originally appeared on Autoblog on Thu, 25 Apr 2013 10:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkz2013 lincoln mkz hybridjim farleylincolnlincoln mkzlincoln mkz hybridlincoln salesThu, 25 Apr 2013 10:58:00 EST http://www.autoblog.com/feed/20548768/article-comments.xml http://www.autoblog.com/feed/2013/04/25/fords-jim-farley-hints-at-lincoln-sales-rebound/20548768/article-detail.xml 20548768 http://www.blogcdn.com/www.autoblog.com/media/2013/04/2013-lincoln-mkz_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/04/2013-lincoln-mkz.jpg <![CDATA[Ex-GM VP LaNeve takes over Lincoln ad agency]]>http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/#commentsFiled under: , ,

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."

He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.

Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ex-GM VP LaNeve takes over Lincoln ad agency originally appeared on Autoblog on Wed, 10 Apr 2013 18:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingceofordlincolnlincoln mkzmark lanevemarketingpromotionteam detroitWed, 10 Apr 2013 18:32:00 EST http://www.autoblog.com/feed/20534680/article-comments.xml http://www.autoblog.com/feed/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/20534680/article-detail.xml 20534680 http://www.blogcdn.com/www.autoblog.com/media/2013/04/mark-laneve-250_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/04/mark-laneve-250.jpg <![CDATA[Lincoln prepping MKZ re-launch?]]>http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/#commentsFiled under: , , , ,

2013 Lincoln MKZ front three-quarter view, deep red

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.

The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.

According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Lincoln prepping MKZ re-launch? originally appeared on Autoblog on Thu, 04 Apr 2013 11:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzlincolnlincoln launchlincoln mkzmkzmkz launchThu, 04 Apr 2013 11:32:00 EST http://www.autoblog.com/feed/20526976/article-comments.xml http://www.autoblog.com/feed/2013/04/04/lincoln-prepping-mkz-re-launch/20526976/article-detail.xml 20526976 http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd.jpg <![CDATA[Lincoln says MKZ supply crisis over]]>http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/#commentsFiled under: , , ,



After an excessive number of recalls on the 2013 Escape and Fusion, we can't really fault Ford for being a little extra cautious with the launch of the 2013 Lincoln MKZ. Last month, we reported that dealer supply of the car was extremely limited due to more attention being paid to quality checks of cars rolling off the assembly line, which led to a 73-percent drop in MKZ sales from last year on top of a 32-year low in monthly sales for Lincoln in January.

The reason for the delay was that the sedans were being shipped from the Hermosillo, Mexico assembly plant to be inspected even closer at Ford's Flat Rock, Michigan plant before they were able to head to dealers. Things seem to be straightening out for Lincoln and the MKZ's production now, as Automotive News is reporting that supply should be up to a "normal level" by the end of this month.

Lincoln says MKZ supply crisis over originally appeared on Autoblog on Mon, 25 Mar 2013 11:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkzlincolnlincoln mkzlincoln mkz productionlincoln mkz supplyMon, 25 Mar 2013 11:00:00 EST http://www.autoblog.com/feed/20514724/article-comments.xml http://www.autoblog.com/feed/2013/03/25/lincoln-says-mkz-supply-crisis-over/20514724/article-detail.xml 20514724 http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd.jpg <![CDATA[Lincoln takes to the Super Bowl with Twitter schizophrenia]]>http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/#commentsFiled under: , , , ,



Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.

Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.

AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

Continue reading Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln takes to the Super Bowl with Twitter schizophrenia originally appeared on Autoblog on Fri, 01 Feb 2013 15:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>lincolnlincoln mkzlincoln super bowl adlincoln super bowl commercialmkzsuper bowlsuper bowl adsuper bowl commercialsFri, 01 Feb 2013 15:32:00 EST http://www.autoblog.com/feed/20445812/article-comments.xml http://www.autoblog.com/feed/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/20445812/article-detail.xml 20445812 http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincoln-mkz-super-bowl-ad-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincoln-mkz-super-bowl-ad-628.jpg <![CDATA[Lincoln video teases new things to come... but what?]]>http://www.autoblog.com/2012/12/02/lincoln-video-teases-new-things-to-come/http://www.autoblog.com/2012/12/02/lincoln-video-teases-new-things-to-come/http://www.autoblog.com/2012/12/02/lincoln-video-teases-new-things-to-come/#commentsFiled under: , , ,

Lincoln Teaser

Lincoln has released a new video teasing... something. In what looks to be an advertisement for more advertising, the company has worked up a clip featuring everything from a drum solo and a flying hawk to Abraham Lincoln himself. The video shows a few shots of what looks to be an MKZ and promises more news is coming on Monday.

What does the company have up its sleeves? Rumors are bouncing around the web like so many ill-informed ping-pong balls, and cover everything from an alternative powertrain for the MKZ to a new two-door model - noise that is underscored by the presence of a Ford Mustang chassis lurking in the background of the video around the 27-second mark (see screen capture above).

Could Lincoln be considering a rear-wheel drive luxury coupe built on the pony's bones? A move like that seems awfully unlikely, but it certainly wouldn't hurt our feelings. Either way, we'll find out more tomorrow. In the interim, check out the teaser video below for yourself.

Continue reading Lincoln video teases new things to come... but what?

Lincoln video teases new things to come... but what? originally appeared on Autoblog on Sun, 02 Dec 2012 19:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>coupelincolnlincoln coupelincoln mkzlincoln teasermkzteaservideoSun, 02 Dec 2012 19:02:00 EST http://www.autoblog.com/feed/20392484/article-comments.xml http://www.autoblog.com/feed/2012/12/02/lincoln-video-teases-new-things-to-come/20392484/article-detail.xml 20392484 http://www.blogcdn.com/www.autoblog.com/media/2012/12/lincoln-teaser-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/lincoln-teaser-628.jpg <![CDATA[2013 Lincoln MKZ configurator comes alive]]>http://www.autoblog.com/2012/07/23/2013-lincoln-mkz-configurator-comes-alive/http://www.autoblog.com/2012/07/23/2013-lincoln-mkz-configurator-comes-alive/http://www.autoblog.com/2012/07/23/2013-lincoln-mkz-configurator-comes-alive/#commentsFiled under: , , ,

2013 Lincoln MKZ Configurator

Lincoln has officially fired up the configurator for the 2013 MKZ, keeping the option sheet fairly simple with a total of five trim packages. The party gets started with Premiere trim, which includes SYNC with MyLincoln Touch, a huge 10.1-inch LCD information screen and leather seating. Stepping up to Select trim will throw in a rear-view camera, wood steering wheel and new LED accent lighting outside for an additional $1,100. Throw an extra $2,050 at the MKZ and you'll be rewarded with Reserve trim. At $39,450 including destination, the third-most expensive option package includes navigation with voice recognition, a blind-spot information system with cross-traffic awareness and cooled front seats.

Interestingly enough, the MKZ is available with two sunroof options. At $43,330, Preferred trim includes a single-panel sunroof alongside niceties like 19-inch wheels, a heated steering wheel and a THX stereo system with 14 speakers. If you want that fancy retractable panoramic roof we saw when the sedan debuted, you'll have to plunk down an extra $1,795 for the pleasure.

The MKZ offers buyers a total of five drivetrain options, from a 2.0-liter turbocharged EcoBoost four-cylinder or a 3.7-liter V6 in either front- or all-wheel drive configuration to a 2.0-liter hybrid. Interestingly enough, choosing the gas-electric powertrain doesn't add anything to the price, as it's the exact same price as the base engine, the 2.0-liter EcoBoost, for all trim levels. Head over to the configurator to have a look for yourself.

UPDATE: Lincoln has made MKZ pricing official with a starting price of $35,925, excluding $875 for delivery charges.

Continue reading 2013 Lincoln MKZ configurator comes alive

2013 Lincoln MKZ configurator comes alive originally appeared on Autoblog on Mon, 23 Jul 2012 10:16:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkz2013 lincoln mkz configurator2013 mkzconfiguratorlincolnlincoln mkzmkzmkz configuratorMon, 23 Jul 2012 10:16:00 EST http://www.autoblog.com/feed/20283351/article-comments.xml http://www.autoblog.com/feed/2012/07/23/2013-lincoln-mkz-configurator-comes-alive/20283351/article-detail.xml 20283351 http://www.blogcdn.com/www.autoblog.com/media/2012/07/2013-mkz-configurator-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/07/2013-mkz-configurator-628.jpg <![CDATA[Autoblog Podcast #286]]>http://www.autoblog.com/2012/06/12/autoblog-podcast-286/http://www.autoblog.com/2012/06/12/autoblog-podcast-286/http://www.autoblog.com/2012/06/12/autoblog-podcast-286/#commentsFiled under: , , , , , ,

Lincoln is the future, front-wheel-drive BMW 1 Series, Dany Bahar fired, GM bonuses tied to sales

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Episode #286 of the Autoblog Podcast is here, and this week, Chris, Dan and Chris Paukert chat about Lincoln being held up as the future of the American car industry, the upcoming front-wheel-drive BMW 1 Series, the firing of Dany Bahar, and GM tying bonuses to accountability. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!

Autoblog Podcast #286:



Topics:

In the Autoblog Garage:
2012 Nissan Juke
2012 Audi TT RS
2012 BMW 528i


Hosts: Dan Roth, Chris Shunk, Chris Paukert
Runtime: 01:06:42
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Continue reading Autoblog Podcast #286

Autoblog Podcast #286 originally appeared on Autoblog on Tue, 12 Jun 2012 17:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>audi tt-rsautoblog podcastautoblog podcast 286bmw 1 seriesbmw 528dany bahardany bahar lotusfeaturedfront drive bmwlincoln mkznissan jukeTue, 12 Jun 2012 17:45:00 ESTAutoblog Podcast #286Autoblog01:06:42 http://www.autoblog.com/feed/20257151/article-comments.xml http://www.autoblog.com/feed/2012/06/12/autoblog-podcast-286/20257151/article-detail.xml 20257151 http://www.blogcdn.com/www.autoblog.com/media/2011/06/podcastlivev2stamp_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/06/podcastlivev2stamp.jpg <![CDATA[Lincoln goes back 80 years to sell the 2013 MKS]]>http://www.autoblog.com/2012/05/21/lincoln-goes-back-80-years-to-sell-the-2013-mks/http://www.autoblog.com/2012/05/21/lincoln-goes-back-80-years-to-sell-the-2013-mks/http://www.autoblog.com/2012/05/21/lincoln-goes-back-80-years-to-sell-the-2013-mks/#commentsFiled under: , , , ,



Lincoln has released the first 30-second ad spot for the 2013 MKS, with its seventeen intial seconds spent covering the era of Lincoln glory from 1922 to 1976. The ad almost feels like an apology for the MKS, as if the ad team really wanted to sell the 2013 MKZ but was assigned the penalty-box MKS and had their protestations silenced with, "Just make something!"

We think the MKS deserves a little more love than that.

Scroll down to see Lincoln's latest commercial for yourself.

Continue reading Lincoln goes back 80 years to sell the 2013 MKS

Lincoln goes back 80 years to sell the 2013 MKS originally appeared on Autoblog on Mon, 21 May 2012 07:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mks2013 lincoln mkzadcommerciallincolnlincoln mkslincoln mkzmksmkzvideosyoutubeMon, 21 May 2012 07:57:00 EST http://www.autoblog.com/feed/20237311/article-comments.xml http://www.autoblog.com/feed/2012/05/21/lincoln-goes-back-80-years-to-sell-the-2013-mks/20237311/article-detail.xml 20237311 http://www.blogcdn.com/www.autoblog.com/media/2012/05/lincolnmksad2013_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/05/lincolnmksad2013.jpg <![CDATA[2013 Lincoln MKZ is a big step in the right direction]]>http://www.autoblog.com/2012/04/04/2013-lincoln-mkz-2012-new-york/http://www.autoblog.com/2012/04/04/2013-lincoln-mkz-2012-new-york/http://www.autoblog.com/2012/04/04/2013-lincoln-mkz-2012-new-york/#commentsFiled under: , , , ,

2013 Lincoln MKZ

The 2013 Lincoln MKZ has made its long-awaited debut at the 2012 New York Auto Show. In an effort to further distance the model from the very successful Ford Fusion, the MKZ now wears a more aerodynamic and distinctive shape, complete with a new interpretation of the family's split wing grille. Max Wolff, the Lincoln design director, says the grille is supposed to invoke the image of an eagle descending on its prey, though we see more splattered butterfly in the fascia. Still, the smallish, adaptive headlight arrays and contoured hood are a huge step forward for this luxury sedan.

Out back, massive C pillars dominate the design's posterior, though the clipped tail and handsome trunk deck give the vehicle plenty of identity. Inside, the 2013 MKZ is beautifully executed as well, with attractive interiors and a clean center stack design made possible by the lack of a traditional gear selector.

The sedan will debut with a total of three driveline options, including a 2.0-liter EcoBoost four-cylinder good for 240 horsepower and 270 pound-feet of torque as the base engine. A 3.7-liter V6 is also available with 300 horsepower, while fuel-economy minded buyers can turn toward the MKZ Hybrid with its 188 horsepower 2.0-liter four-cylinder engine and electric motor. So far, no EPA estimates are available for the hybrid, though the four-cylinder is expected to fetch 22 mpg city and 33 mpg on premium fuel. Expect to find front-wheel drive and all-wheel drive variants, with both non-hybrid models relying on a six-speed automatic gearbox to put power to the wheels, while the electrified four-door makes use of a CVT. Hit the jump for the full press release.

Continue reading 2013 Lincoln MKZ is a big step in the right direction

2013 Lincoln MKZ is a big step in the right direction originally appeared on Autoblog on Wed, 04 Apr 2012 12:21:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 lincoln mkz2013 mkz2013 mkz hybridbreakinglincolnlincoln mkzmax wolffmkzmkz hybridnew yorknew york 2012new york auto showWed, 04 Apr 2012 12:21:00 EST http://www.autoblog.com/feed/20208443/article-comments.xml http://www.autoblog.com/feed/2012/04/04/2013-lincoln-mkz-2012-new-york/20208443/article-detail.xml 20208443 http://www.blogcdn.com/www.autoblog.com/media/2012/04/2013-lincoln-mkz-ny_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/2013-lincoln-mkz-ny.jpg <![CDATA[Did Lincoln tease the 2013 MKZ at LA Auto Show?]]>http://www.autoblog.com/2011/11/18/did-lincoln-tease-the-2013-mkz-at-la-auto-show/http://www.autoblog.com/2011/11/18/did-lincoln-tease-the-2013-mkz-at-la-auto-show/http://www.autoblog.com/2011/11/18/did-lincoln-tease-the-2013-mkz-at-la-auto-show/#commentsFiled under: , , , , ,

2013 Lincoln MKZ teaser

It appears as if we can expect to see the 2013 Lincoln MKZ borrow some from the just-shown 2013 MKS and MKT. Lincoln flashed a quick teaser of an unidentified vehicle's nose at the 2011 LA Auto Show, and it appears to be the face of the new MKZ. The teaser flashed in segments across the backdrop of the Lincoln booth as designer Max Wolff spoke about the 2013 MKS.

If that's what it is, the sedan looks to wear a similar split grille with integrated headlight housings as its larger siblings. Designers have opted to grace the smaller sedan with fewer, horizontally oriented grille slats in place of the vertical pieces of the MKS, and the grille outline itself seems to have more careful detailing, as do the slats themselves, which appear to have varying surface treatments. We've heard a lot of scuttlebutt about the MKZ looking stunning and showing off Lincoln's bold new design direction (as opposed to the light refresh jobs revealed in LA), so perhaps this partial view is a bit misleading.

Wolff said that the company has more design news in store, and that we'll all see the first examples debut at the 2012 Detroit Auto Show in January. You can hit the jump to see the full press presentation for yourself (the teaser comes at about 2:40).

Continue reading Did Lincoln tease the 2013 MKZ at LA Auto Show?

Did Lincoln tease the 2013 MKZ at LA Auto Show? originally appeared on Autoblog on Fri, 18 Nov 2011 10:33:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>lala 2011la auto show 2011lincolnlincoln mkzmax wolffmkzvideoFri, 18 Nov 2011 10:33:00 EST http://www.autoblog.com/feed/20109820/article-comments.xml http://www.autoblog.com/feed/2011/11/18/did-lincoln-tease-the-2013-mkz-at-la-auto-show/20109820/article-detail.xml 20109820 http://www.blogcdn.com/www.autoblog.com/media/2011/11/2013-lincoln-mkz-teaser-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/11/2013-lincoln-mkz-teaser-628.jpg <![CDATA[Lincoln MKZ caught camo-clad to cover new shape]]>http://www.autoblog.com/2011/09/19/lincoln-mkz-caught-camo-clad-to-cover-new-shape/http://www.autoblog.com/2011/09/19/lincoln-mkz-caught-camo-clad-to-cover-new-shape/http://www.autoblog.com/2011/09/19/lincoln-mkz-caught-camo-clad-to-cover-new-shape/#commentsFiled under: , ,

spy photo lincoln mkz

Lincoln is hard at work reinventing its design language, and those who've had an early look say we're all in for a surprise. Ford wants to reinvent its luxury arm into just that, a true luxury brand set to rival the best that Germany and Japan have to offer. One of the steps required to make this transformation is to incorporate premium style into the existing lineup of products. Our spy photographers caught a camo-clad MKZ running undergoing testing, and the new design language is hidden under the automotive hefty bags.

We can't see much of what's going on, but we know Lincoln plans to make its products markedly different from its Ford cousins. Everything from the instrument panel and switch gear to the headlamps and sheetmetal creases will scream Lincoln. And it sounds like it will do so in a manner that's quite pleasing to the eyes.

Besides the new look, Lincoln will step to the luxury plate with new powertrains that provide power while also returning improved fuel economy

Lincoln MKZ caught camo-clad to cover new shape originally appeared on Autoblog on Mon, 19 Sep 2011 16:56:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>lincolnlincoln mkzlincoln spy shotsmkzspy photosspy shotsMon, 19 Sep 2011 16:56:00 EST http://www.autoblog.com/feed/20046552/article-comments.xml http://www.autoblog.com/feed/2011/09/19/lincoln-mkz-caught-camo-clad-to-cover-new-shape/20046552/article-detail.xml 20046552 http://www.blogcdn.com/www.autoblog.com/media/2011/09/000-spy-shots-lincoln-mkz-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/09/000-spy-shots-lincoln-mkz-628.jpg <![CDATA[2013 Ford Fusion Hybrid to get up to 48 mpg city?]]>http://www.autoblog.com/2011/06/14/2012-ford-fusion-hybrid-to-get-up-to-48-mpg-highway/http://www.autoblog.com/2011/06/14/2012-ford-fusion-hybrid-to-get-up-to-48-mpg-highway/http://www.autoblog.com/2011/06/14/2012-ford-fusion-hybrid-to-get-up-to-48-mpg-highway/#commentsFiled under: , , , ,

2010 Ford Fusion Hybrid
2010 Ford Fusion Hybrid - Click above for high-res image gallery

While Ford is busy busting its you-know-what to prep its next-gen CD4 vehicles - the Ford Fusion and Lincoln MKZ here in the States and the Ford Mondeo in other markets - for launch, the team of Blue Oval engineers assigned to development of the updated Fusion Hybrid is reportedly hard at work reducing the gas-electric's fuel consumption.

A report from Ford Inside News suggests that the Fusion Hybrid's revised powertrain, which will most likely feature Ford's fuel-saving e-CVT trans, will bump the vehicle's fuel economy rating all the way up to 47 or 48 miles per gallon city. If true, that would be a healthy increase over the 2011 Fusion Hybrid's 41 mpg city rating, which is already class leading. Since the Lincoln MKZ Hybrid will make use of the same hardware, this means that the gas-electric MKZ is almost sure to have an identical mpg rating.

The next-gen Ford Fusion Hybrid should be launched in early 2012, with the debut of the Lincoln MKZ Hybrid likely pushed back a bit further.

2013 Ford Fusion Hybrid to get up to 48 mpg city? originally appeared on Autoblog on Tue, 14 Jun 2011 08:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 ford fusion hybrid2012 lincoln mkz hybridfordfusion hybridfusion hybrid mpgfusion mpglincolnlincoln mkzmkzmkz hybridmkz mpgTue, 14 Jun 2011 08:28:00 EST http://www.autoblog.com/feed/19965974/article-comments.xml http://www.autoblog.com/feed/2011/06/14/2012-ford-fusion-hybrid-to-get-up-to-48-mpg-highway/19965974/article-detail.xml 19965974 http://www.blogcdn.com/green.autoblog.com/media/2011/06/2010fordfusionhybridreview000_thumbnail.jpg http://www.blogcdn.com/green.autoblog.com/media/2011/06/2010fordfusionhybridreview000.jpg <![CDATA[Lincoln considering performance line]]>http://www.autoblog.com/2011/05/02/lincoln-considering-a-performance-line/http://www.autoblog.com/2011/05/02/lincoln-considering-a-performance-line/http://www.autoblog.com/2011/05/02/lincoln-considering-a-performance-line/#commentsFiled under: , , , , ,

Lincoln MKS

It's been years since Lincoln had a credible performance option, but if recent rumblings are true, the situation could be rectified soon.

Nearly every luxury automaker has some kind of branded performance line, be it BMW's M, Mercedes' AMG, Lexus' F or Audi's S and RS models. To compete in that rarified air, Lincoln needs to join the fold. But what form could it take?

With Lincoln buyers snatching up all-wheel-drive models in droves and turbocharged EcoBoost engines beginning to proliferate throughout the line-up, these two technologies could be leveraged to give Lincoln a much-needed injection of excitement. Crank the boost on the turbocharged MKS - something to the tune of the 365-hp engine found in the Taurus SHO - fit a rear-bias AWD system and Lincoln could have a serious sports sedan offering on its hands. Do the same to the MKZ fitted with the EcoBoost 2.0-liter four-cylinder and maybe a revamped dual-clutch gearbox, and Lincoln's off to the races with a fun and fuel-efficient four-door.

But would it find favor with performance-minded buyers?

One Lincoln spokesperson we contacted wouldn't confirm or deny plans to enter the fray, only saying that the automaker is "fully committed to making Lincoln a world-class luxury brand" and that it is "studying the luxury automotive market very closely in defining Lincoln's future." Wishy-washy as that might be, if Lincoln wants to compete with the Bimmers and Benzes of the world while pulling itself away from an aging customer base, making a play for the performance set should be part of the plan. And we suspect we'll hear something more solid by year's end.

Lincoln considering performance line originally appeared on Autoblog on Mon, 02 May 2011 09:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>ecoboostlincolnlincoln ecoboostlincoln mkslincoln mkzlincoln performancemksmkzMon, 02 May 2011 09:58:00 EST http://www.autoblog.com/feed/19928917/article-comments.xml http://www.autoblog.com/feed/2011/05/02/lincoln-considering-a-performance-line/19928917/article-detail.xml 19928917 http://www.blogcdn.com/www.autoblog.com/media/2011/05/11mksecoboost158-630op_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/05/11mksecoboost158-630op.jpg <![CDATA[Lincoln MKZ Hybrid sales exceeding Ford's expectations]]>http://www.autoblog.com/2011/03/29/lincoln-mkz-hybrid-sales-exceeding-expectations/http://www.autoblog.com/2011/03/29/lincoln-mkz-hybrid-sales-exceeding-expectations/http://www.autoblog.com/2011/03/29/lincoln-mkz-hybrid-sales-exceeding-expectations/#commentsFiled under: , , , ,

2011 Lincoln MKZ Hybrid
2011 Lincoln MKZ Hybrid - Click above for high-res image gallery

Given that the 2011 Lincoln MKZ Hybrid is little more than a gussied-up Ford Fusion Hybrid, it's not surprising that the gas-electric MKZ achieves the same 41 miles per gallon city and 36 mpg highway rating. Admittedly, we were a bit shocked when Lincoln announced that the MKZ Hybrid starts at $35,180 (including destination and delivery) - the same price as a gas-only front-wheel-drive 3.5-liter V6 model. Perhaps that's why buyers are snatching up the MKZ Hybrid at a rate that even Ford didn't expect.

Initially, Ford targeted the hybrid version to account for approximately 15 percent of total MKZ sales. However, the numbers show that the MKZ Hybrid's take rate has averaged between 22 and 23 percent since January of 2011. Ford says that March's numbers look similar. Through the end of February, Lincoln sold a total of 3,343 MKZ sedans, 762 of which were hybrids. With no premium price tag and gas prices soaring, perhaps nobody should be surprised by the MKZ Hybrid's take rate. Perhaps the better question would be, is the hybrid model profitable?


Gallery: 2011 Lincoln MKZ Hybrid: First Drive


Photos copyright (C)2010 Zach Bowman / AOL

[Source: Ford]

Continue reading Lincoln MKZ Hybrid sales exceeding Ford's expectations

Lincoln MKZ Hybrid sales exceeding Ford's expectations originally appeared on Autoblog on Tue, 29 Mar 2011 14:33:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2011 lincoln mkz hybridhybrid saleslincolnlincoln hybridlincoln mkzlincoln mkz hybrid salesmkzmkz hybridTue, 29 Mar 2011 14:33:00 EST http://www.autoblog.com/feed/19896029/article-comments.xml http://www.autoblog.com/feed/2011/03/29/lincoln-mkz-hybrid-sales-exceeding-expectations/19896029/article-detail.xml 19896029 http://www.blogcdn.com/www.autoblog.com/media/2010/09/lead1mkzhybridfd2011_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/09/lead1mkzhybridfd2011.jpg <![CDATA[Video: Lincoln hires a Mad Man for new commercials]]>http://www.autoblog.com/2010/10/03/video-lincoln-hires-a-mad-man-for-new-commercials/http://www.autoblog.com/2010/10/03/video-lincoln-hires-a-mad-man-for-new-commercials/http://www.autoblog.com/2010/10/03/video-lincoln-hires-a-mad-man-for-new-commercials/#commentsFiled under: , , , , ,


Mad Men's John Slattery, Lincoln's new pitchman. Follow the jump to watch the new TV spot.

Lincoln wants everyone in TV land to know about its freshened model lineup. To grab their attention, they've gone with a heavy hitter from a pretty popular ad agency to shill the 2011 MKX: Roger Sterling, from Sterling Cooper Draper Price. OK, fine... not Roger Sterling, but John Slattery, the actor who portrays him on AMC's Mad Men.

Slattery will plug the new "Smarter than Luxury" campaign, which launches during coverage of the Ryder Cup golf tournament. The focus of the ads is to highlight the technology and craftsmanship that are put into each new Lincoln vehicle. The TV spots will be backed up by a full print campaign as well, highlighting the 2011 Lincoln MKX and the MKZ hybrid.

Mad Men is a huge hit, so it's a no-brainer for Lincoln to tap into that popularity. Mercedes-Benz has already signed Jon Hamm (a.k.a. Mad Men's Don Draper) as the new voice-man for its commercials. Hop the jump to see Slattery pitch the latest from Lincoln.

[Source: Ford]

Continue reading Video: Lincoln hires a Mad Man for new commercials

Video: Lincoln hires a Mad Man for new commercials originally appeared on Autoblog on Sun, 03 Oct 2010 19:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2011 lincoln2011 lincoln mkx2011 lincoln mkz hybriddon draperjohn slatteryjon hammlincolnLincoln MKXLincoln MKZlincoln mkz hybridmad menmkxMKZmkz hybridroger sterlingSun, 03 Oct 2010 19:01:00 EST http://www.autoblog.com/feed/19658705/article-comments.xml http://www.autoblog.com/feed/2010/10/03/video-lincoln-hires-a-mad-man-for-new-commercials/19658705/article-detail.xml 19658705 http://www.blogcdn.com/www.autoblog.com/media/2010/10/madmenslattery_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/10/madmenslattery.jpg <![CDATA[Report: Lincoln MKT, Ford Flex to be phased out at end of 2013?]]>http://www.autoblog.com/2010/08/02/report-lincoln-mkt-ford-flex-to-be-phased-out-at-the-end-of-20/http://www.autoblog.com/2010/08/02/report-lincoln-mkt-ford-flex-to-be-phased-out-at-the-end-of-20/http://www.autoblog.com/2010/08/02/report-lincoln-mkt-ford-flex-to-be-phased-out-at-the-end-of-20/#commentsFiled under: , ,


2010 Lincoln MKT - click above for high-res image gallery

Doesn't it seem like only yesterday that Ford was in charge of seven different brands? Now The Blue Oval is down to two, Ford and Lincoln, after today's sale of Volvo to Chinese automaker Geely and the pending execution of Mercury. This means more energy and money will be available to plot success for Ford and Lincoln, and according to a report in Automotive News, that means Lincoln could get "a compact, front-drive car or crossover" (Lincoln Concept C, anyone?) and perhaps a model based on the next Ford Mondeo. Not exactly what we would have expected from Ford's luxury brand, but times change.

A small taste of what's in store for Lincoln: the MKX will get a redesign next year, the same year that the venerable Town Car dies, and, according to AN, a brand-new MKX with a design less like the Edge will appear in 2014. The MKZ gets a new look in 2013, which could be the last year for the controversial Ford Flex/Lincoln MKT and Navigator, perhaps replaced by an Explorer-based crossover or an SUV with more chops for rough terrain. Hopefully, they'll also rework that whole MK-Random-Letter approach to nomenclature as well.

The more germane revelation is this: Ford apparently believes Lincoln's success is contingent on putting lots of daylight between Ford and Lincoln engineering. Lincoln models need to be more distinct from their Ford counterparts in everything from engines to styling to feature sets. That might mean a lot more luxury features and refinement could be making their way into Lincolns soon - and that's something increasingly anxious Lincoln dealers ought to be able to get behind.


Gallery: Review: 2010 Lincoln MKT EcoBoost AWD


[Source: Automotive News - sub. req.]

Report: Lincoln MKT, Ford Flex to be phased out at end of 2013? originally appeared on Autoblog on Mon, 02 Aug 2010 10:31:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Flexford explorerford flexFordExplorerFordFlexlincoln mksLincoln MKTLincoln MKXlincoln mkzlincoln navigatorLincolnMksLincolnMktLincolnMkxLincolnMkzLincolnNavigatormktnavigatorproduct plansProductPlansMon, 02 Aug 2010 10:31:00 EST http://www.autoblog.com/feed/19577125/article-comments.xml http://www.autoblog.com/feed/2010/08/02/report-lincoln-mkt-ford-flex-to-be-phased-out-at-the-end-of-20/19577125/article-detail.xml 19577125 http://www.blogcdn.com/www.autoblog.com/media/2010/08/01lincolnmktebawdopta_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/08/01lincolnmktebawdopta.jpg <![CDATA[2011 Lincoln MKZ Hybrid priced equal to V6 at $35,180]]>http://www.autoblog.com/2010/07/22/2011-lincoln-mkz-hybrid-priced-equal-to-v6-at-35-180/http://www.autoblog.com/2010/07/22/2011-lincoln-mkz-hybrid-priced-equal-to-v6-at-35-180/http://www.autoblog.com/2010/07/22/2011-lincoln-mkz-hybrid-priced-equal-to-v6-at-35-180/#commentsFiled under: , , ,

2011 Lincoln MKZ Hybrid - Click above for high-res image gallery

Lincoln has dropped a bit of a surprise with the pricing of the 2011 Lincoln MKZ hybrid. Unlike most other hybrid vehicles, there will be no price premium compared to the cheapest conventional model. The MKZ hybrid, with its 2.5-liter four cylinder hybrid powertrain, will start at $35,180 including destination and delivery. That's the same price as the front-wheel drive 3.5-liter V6-powered model.

For those keeping track, that puts the price at about $350 under the base Lexus HS 250h, which would seem to be its main competitor. Further, its 41 miles per gallon in the city is 6 mpg better than the Lexus - which, of course, is supposed to be the whole point of a hybrid vehicle. Add in arguably more attractive styling and the new Lincoln hybrid may well find itself with quite a following in the marketplace. Check out all the details in the press release after the break.


Gallery: 2011 Lincoln MKZ Hybrid


[Source: Lincoln]

Continue reading 2011 Lincoln MKZ Hybrid priced equal to V6 at $35,180

2011 Lincoln MKZ Hybrid priced equal to V6 at $35,180 originally appeared on Autoblog on Thu, 22 Jul 2010 00:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>20112011 lincoln2011 lincoln mkz hybrid2011Lincoln2011LincolnMkzHybridlincolnLincoln MKZlincoln mkz hybridlincoln mkz hybrid 2011lincoln mkz priceLincolnMkzLincolnMkzHybridLincolnMkzHybrid2011LincolnMkzPricemkzmkz hybridMkzHybridThu, 22 Jul 2010 00:01:00 EST http://www.autoblog.com/feed/19563700/article-comments.xml http://www.autoblog.com/feed/2010/07/22/2011-lincoln-mkz-hybrid-priced-equal-to-v6-at-35-180/19563700/article-detail.xml 19563700 http://www.blogcdn.com/www.autoblog.com/media/2010/06/2011lincolnmkzhybrid000-630_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/06/2011lincolnmkzhybrid000-630.jpg <![CDATA[2011 Lincoln MKZ hybrid officially rated at 41 mpg city / 36 mpg hwy]]>http://www.autoblog.com/2010/06/16/2011-lincoln-mkz-hybrid-officially-rated-at-41-mpg-city-36-mpg/http://www.autoblog.com/2010/06/16/2011-lincoln-mkz-hybrid-officially-rated-at-41-mpg-city-36-mpg/http://www.autoblog.com/2010/06/16/2011-lincoln-mkz-hybrid-officially-rated-at-41-mpg-city-36-mpg/#commentsFiled under: , , ,

2011 Lincoln MKZ Hybrid - Click above for high-res image gallery

In what should be a surprise to no one, the 2011 Lincoln MKZ Gybrid has been officially certified by the EPA as the most fuel efficient luxury sedan in the U.S. market. Given that the MKZ is really little more than a very gussied up Ford Fusion Hybrid, including an identical powertrain, we fully expected the same 41 mile per gallon city and 36 mpg highway numbers for the Lincoln.

Those numbers put the MKZ well ahead of its closest competitor, the Lexus HS250h which is rated 35/34 mpg. Aside from some subtle badging, the MKZ Hybrid is indistinguishable from its conventional siblings. It does receive an enhanced version of the SmartGauge system in the Fusion that adds long-term fuel efficiency indicators to all of the other information available, however.

The MKZ Hybrid goes on sale in the Fall as Mercury Milan production winds down.


Gallery: 2011 Lincoln MKZ Hybrid


[Source: Lincoln]

Continue reading 2011 Lincoln MKZ hybrid officially rated at 41 mpg city / 36 mpg hwy

2011 Lincoln MKZ hybrid officially rated at 41 mpg city / 36 mpg hwy originally appeared on Autoblog on Wed, 16 Jun 2010 11:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>20112011 lincoln mkz hybrid2011LincolnMkzHybridhybridslincolnlincoln hybridLincoln MKZlincoln mkz hybridlincoln mkz hybrid 2011lincoln mkz hybrid mileageLincolnHybridLincolnMkzLincolnMkzHybridLincolnMkzHybrid2011LincolnMkzHybridMileageMKZmkz hybridMkzHybridWed, 16 Jun 2010 11:01:00 EST http://www.autoblog.com/feed/19518489/article-comments.xml http://www.autoblog.com/feed/2010/06/16/2011-lincoln-mkz-hybrid-officially-rated-at-41-mpg-city-36-mpg/19518489/article-detail.xml 19518489 http://www.blogcdn.com/www.autoblog.com/media/2010/06/2011lincolnmkzhybrid000-630_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/06/2011lincolnmkzhybrid000-630.jpg <![CDATA[IIHS awards Top Safety Picks to Audi, Ford, Hyundai and VW on strength of roofs]]>http://www.autoblog.com/2010/06/09/iihs-awards-top-safety-picks-to-audi-ford-hyundai-and-vw-on-st/http://www.autoblog.com/2010/06/09/iihs-awards-top-safety-picks-to-audi-ford-hyundai-and-vw-on-st/http://www.autoblog.com/2010/06/09/iihs-awards-top-safety-picks-to-audi-ford-hyundai-and-vw-on-st/#commentsFiled under: , , , , , , ,

2010 Insurance Institute For Highway Safety rollover tests - click above for high-res images

Perish the thought, haters! The above Lincoln MKT is getting its roof caved in not on aesthetic grounds, but rather to test its ability to survive a rollover accident. If you haven't guessed by now, the MKT did so well in the roof-crush test that the Insurance Institute for Highway Safety (IIHS) handed parent company Ford a much coveted Top Safety Pick award. Actually, the IIHS handed FoMoCo a hefty total of five rollover-related Top Safety Pick awards. However we should note that one of the Ford products earning top marks is in fact the soon to be extinct Mercury Millan, so really Ford only nabbed four - but who's counting? Other good-to-rollover-in Ford products include the Flex, Fusion and Lincoln MKZ.

Speaking of thick-sculled corporate cousins, Audi and Volkswagen were handed a couple of Top Safety Picks, too. The 2010 Audi A4 and Q5 as well as the Volkswagen Jetta SportWagen all earned top marks from the IIHS. As far as the Jetta goes, that's just one more reason to choose wagon over sedan. Finally, the new 2010 Hyundai Tucson gets the coveted TSP, and having recently driven the overly-stiff compact CUV, we're not at all surprised that its roof holds up to crushing. To get the dirt on the IIHS's methodology/read the press release, make the jump.


Gallery: 2010 IIHS Top Safety Picks – Rollover


[Source: Insurance Institute for Highway Safety]

Continue reading IIHS awards Top Safety Picks to Audi, Ford, Hyundai and VW on strength of roofs

IIHS awards Top Safety Picks to Audi, Ford, Hyundai and VW on strength of roofs originally appeared on Autoblog on Wed, 09 Jun 2010 13:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>A4AudiAudi A4Audi Q5AudiA4AudiQ5FlexFordFord FlexFord FusionFordFlexFordFusionFusionHyundaiIIHSIIHS Top Safety PickIihsTopSafetyPickJettaJetta SportWagenJettaSportwagenLincolnLincoln MKTLincoln MKZLincolnMktLincolnMkzMercuryMercury MillanMercuryMillanMilanMillanMKTMKZQ5Top Safety PickTopSafetyPickTucsonVolkswagenVWWed, 09 Jun 2010 13:00:00 EST http://www.autoblog.com/feed/19509439/article-comments.xml http://www.autoblog.com/feed/2010/06/09/iihs-awards-top-safety-picks-to-audi-ford-hyundai-and-vw-on-st/19509439/article-detail.xml 19509439 http://www.blogcdn.com/www.autoblog.com/media/2010/06/crusher_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/06/crusher.jpg -1 2