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10Weekly Recap: Racing legend Jim Hall explains Chevy's futuristic Chaparral concept

Plus: Vettel Set To Join Ferrari, Toyota Mirai Fuel Cell Launches In 2016 And Lincoln Adds Black Label Line

"I said our cars are built to be winners." – Jim Hall

134Lincoln unveils its Black Label Collection at Pebble Beach

With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's ex

61Ford trademarks "Black Label" for Lincoln

Bentley has offered Black Label cars (as well as Red and Green Label), Mercedes-Benz has Black Series, Audi and Porsche have Black Editions. Seeking a pass into the true luxury club, could Lincoln soon have a line of Black Label cars to call its own?

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