New England is Volvo Country. It's also home territory for the loved and loathed Red Sox. There's plenty of cars plastered with "B" stickers, license plates and trinkum. Long a sponsor of Red Sox baseball, Volvo's rolled out a special edition of its stubby C30. The Kammback hatch comes with a factory-fitted Team logo stuck to the glass of the rear hatch, fender badges and a distinctive shade of red. This regionally pimped Volvo is a limited edition, with only 107 examples being produced.
From its headquarters in Maranello, Ferrari has traditionally operated two divisions: one that makes exquisite road cars, and another that competes in motorsports. More recently, however, a third division has emerged, with the responsibility of conducting the company's ever-increasing marketing enterprise. The Global Branding Division itself seems to be following two tracks: licensing products as exclusive as the road cars and targeted towards their owners, and marketing merchandise to the Scude
Zagato is reported to have an impressive trick up its sleeve for the Geneva show next month: the revival of the Diatto marque, with a limited production sports coupe. Not much in the way of details is known at this point, but reports suggest the Diatto Ottovu Zagato will feature an aluminum construction and possibly a front-mounted supercharged V8 sourced from Maserati.