life is better lived together


Volvo enlists valets to understand its clientele

The new Volvo slogan gleaned from hours of interviews with valets and Volvo owners: "Life is better lived together." When Volvo's new ad agency, Arnold Worldwide, went looking for a Volvo message that went beyond safety, it started with valets and parking attendants. They told Arnold that Volvo owners are friendly, generous, travel in company, and use their cars as more than showpieces. Arnold then went to Volvo owners and discovered that they are "users, not havers," and they like to share. In fact, "89% of them put a premium on togetherness ... Read more →

No Content Style Defined.





Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

Featured Galleries

  • 2010 Dodge Viper ACR-X
  • First Drive: 2010 Lexus GX460
  • Hennessey Performance Venom GT in the shop
  • 2011 Honda CR-Z Brochure
  • Danica Patrick NASCAR
  • Tiger Woods GM-owned Cadillac Escalade
  • Forza 3 Hot Holidays DLC
  • Spy Shots: Baby Buick caught in Germany
  • 2011 Aston Martin Rapide
  • LA 2009: Allard J2X MkII
  • LA 2009: 2010 Spyker C8 Aileron Spyder
  • Cornell's SAE Baja buggy tour and test drive
AOL Autos

Find Your Next Car

Resources

10 Most Searched Cars on AOL Autos

Autoblog Video

Autoblog Green

BloggingStocks

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum