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Automakers to depend on marketing more to compete
This story over at BrandWeek basically says that while quality among all makes is closer to equal now more than ever, some companies' sales have not improved to reflect that. Several (Hyundai was one named) blame marketing approaches for disappointing sales and hope to use new approaches to attract more buyers. Hyundai COO Steve Wilhite came down pretty hard on his own company: "We haven't done well at all in creating any kind of perception around this brand," he said. "We have the most advanced manufacturing facilities in the world and we ... Read more →
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Automakers to depend on marketing more to compete 2 years ago on Autoblog
This story over at BrandWeek basically says that while quality among all makes is closer to equal now more than ever, some companies' sales have not improved to reflect that. Several (Hyundai was one named) blame marketing approaches for disappointing sales and hope to use new approaches to attract ...
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