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lexus japan

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    VIDEO: JDM Lexus LFA commercial hits the tubes
    1261432740

    Click above to view the video after the jump
    Let's all agree that the Lexus LF-A is an uncommonly passionate manifestation of Lexus's relentless pursuit. The buzz that's been generated just by show coverage and reviews have made advertising largely unnecessary, but Lexus has gone and created a ...

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    Lexus brand isn't flying in Toyota's home market
    1206216120

    In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it's not advisable to rebadge existing models and crank up the price. It ...

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