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17Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.

41Rumormill: Rear-drive Hybrid Lexus IS, V10-powered GS F on the way?

Lexus GS 450h - Click above for high-res image gallery

AddReport: Toyota and Lexus to expand hybrid offerings, new IS, GS, Rav4

Lexus GS 450h – Click above for high-res image gallery

AddNo Lexus HS250h for Europe, hybrid IS instead

2010 Lexus HS 250h – Click above for high-res image gallery

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