Autoblog

In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it's not advisable to rebadge existing models and crank up the price. It doesn't seem to matter how good the car is, or how swanky the new $10-million-a-pop showroom is, once an Altezza, always an Altezza, and paying 20 percent more for the same car with a different logo is rightfully galling.

Japanese luxury car buyers also have quite a taste for European iron, specifically German cars from the likes of Audi, BMW and Mercedes. Enthusiasts in Toyota's own backyard echo the universal car-guy complaint that Lexus vehicles lack personality. There's no denying that Lexus cars are well-made and capable, and the IS-F may finally infuse the brand with enough attitude to woo buyers of storied marques. Currently, most Lexus buyers in Japan are stepping up from Toyota ownership. Less than 5 percent of sales are conquests, and actual sales have lagged behind projections. Lexus offerings have been expanded from the initial IS, GS, and SC models to include the LS, and the RX will be coming in 2009. While it may appear less than successful so far, Toyota can afford to be patient. American buyers have fully embraced Toyota and Lexus nameplates to the point where they're both smashing successes. In another two to three years, we're betting Lexus will have a cheery song to sing in Japan.

[Source: Businessweek]

In case you somehow hadn't noticed(?!), it's not only deer and turkey season, it's also automotive award season. And here's yet another trophy for those keeping track of all of them. CNET.com wants you to help decide their 2006 Tech Car of the Year Award winner. They've done the hard work and weeded out the really big turkeys to give you a list of some real dears.

In early voting, the Lexus LS460 L, with its 19-speaker sound system, live traffic GPS and self-parking system is leading the other nine contenders. So what's it gonna be for you? Acura's RDX with voice commands? Audi's adaptive-suspension-equipped Q7? BMW's 335i with its adaptive cruise control and iDrive? Or are you more a Cadillac guy, voting for the Escalade with OnStar?

See the other five contestants after the jump.

[Source: CNET]

Toyota Motor has announced that it has entered a race-prepped version of its Lexus GS450h hybrid sedan in Japan's Tokachi 24-hour endurance race. The car (shown above in preliminary livery) will be raced by Sigma Automotive Racing Division (SARD), a group that races Toyotas in the Japanese Super GT series.

The GS450h racecar is spec'd at a maximum hybrid system output of about 345 hp, with peak output of the gas engine of 295 hp, and peak electric motor output of nearly 200 hp. The race-ready Lexus races in a class with a relatively hefty minimum weight of 3,417 lb, and has received the usual top-to-bottom list of race modifications, including:

• reworked suspension
• wheels and tires
• rollcage
• fuel cell
• limited-slip differential
• uprated brakes
• aero modifications

The Tokachi 24-hour race is part of a race series for production-based cars, broadly similar to the U.S. SPEED World Challenge.

[Source: Toyota]