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Teams from one New Jersey high school and one Michigan middle school reversed the old adage by thinking locally and acting globally. And that strategy won them the grand prizes in the most recent edition of the Lexus Eco Challenge. The future is indeed bright.

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The sixth annual Lexus Eco Challenge has launched, giving young students a shot at winning part of $500,000 in grants and scholarships. More than 22,000 middle school and high school students have been included in past programs, where more than $3.5 million has been awarded to students, teachers and schools. Last year, for example, Lexington, KY's "One-Towel Wonders" team was a grand prize winner by showing how big an impact using just one towel per person per week could have on the environment.

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When you think lobster, do you also think Lexus?

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