A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Automotive News reports Lexus may use the company's new GS to put some distance between itself and parent company Toyota. Buyers have snapped up a total of 4,900 GS models in just two months, breezing by year-long sales estimates in the process. The company attributes much of that success to non-traditional advertising efforts, including the Tori 500 iPhone and iPad app, and says that it could use similar tactics in the future to lure buyers in based on traits like "character and handling." Trad
Lexus design has never been very flashy, and many might say (including us) the automaker's entire current lineup is a bit bland-looking (LFA supercar excepted, natch). But that visual conservatism may be about to change: Automotive News is reporting that the Japanese juggernaut plans to change that by taking more risks and striving for more character.