Skip to main content

lexus brand

  • 0
    Lexus brand isn't flying in Toyota's home market
    1206216120

    In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it's not advisable to rebadge existing models and crank up the price. It ...

Loading

Loading
Autoblog iPhone App
Shop for a vehicle