Autoblog

Looking for $10k off on a Lexus or Caddy? High-priced hybrids reportedly getting hefty incentives

Jeremy Korzeniewski — Mon, 05 Oct 2009 19:28:00 EST

Filed under: Car Buying, Hybrid, Sedan, SUV, Cadillac, Lexus, Luxury

2009 Lexus LS 600h L Pebble Beach Edition - Click above for high-res image gallery

Surprise! Lexus and its parent company, Toyota, are apparently finding that it's not as easy selling $106,000 hybrids as it is for $25,000. The Lexus LS 600h L is certainly an excellent piece of automotive engineering, delivering gobs of horsepower and torque with at least a modicum of efficiency thrown in for good measure.

Still, sales of the LS range are down over 50%, leading the the Japanese auto giant to place a whopping $10,000 cash incentive on its range-topping hybrid model. Moving down the Lexus lineup a notch will net you a $3,000 incentive on the GS 450h. What's more, Edmunds' Auto Observer reports that the company is throwing another $1,000 at any Lexus sales associate that manages to sell one of its pricey hybrids.

Not into expensive hybrid sedans? How 'bout we move to the opposite end of the fuel-saving market and into the driver's seat of a 2009 Cadillac Escalade Hybrid. Signing on the dotted line for General Motors' top-of-the-line 2Mode hybrid 'ute will cost you from about $73,000 to over $87,000... minus a five-digit discount, of course. Such a deal!

Gallery: 2009 Pebble Beach Edition LS 600h L

[Source: Auto Observer]

Looking for $10k off on a Lexus or Caddy? High-priced hybrids reportedly getting hefty incentives originally appeared on Autoblog on Mon, 05 Oct 2009 19:28:00 EST. Please see our terms for use of feeds.

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Lexus brand isn't flying in Toyota's home market

Dan Roth — Sat, 22 Mar 2008 16:02:00 EST

Filed under: Car Buying, Lexus, Toyota

In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it's not advisable to rebadge existing models and crank up the price. It doesn't seem to matter how good the car is, or how swanky the new $10-million-a-pop showroom is, once an Altezza, always an Altezza, and paying 20 percent more for the same car with a different logo is rightfully galling.

Japanese luxury car buyers also have quite a taste for European iron, specifically German cars from the likes of Audi, BMW and Mercedes. Enthusiasts in Toyota's own backyard echo the universal car-guy complaint that Lexus vehicles lack personality. There's no denying that Lexus cars are well-made and capable, and the IS-F may finally infuse the brand with enough attitude to woo buyers of storied marques. Currently, most Lexus buyers in Japan are stepping up from Toyota ownership. Less than 5 percent of sales are conquests, and actual sales have lagged behind projections. Lexus offerings have been expanded from the initial IS, GS, and SC models to include the LS, and the RX will be coming in 2009. While it may appear less than successful so far, Toyota can afford to be patient. American buyers have fully embraced Toyota and Lexus nameplates to the point where they're both smashing successes. In another two to three years, we're betting Lexus will have a cheery song to sing in Japan.

[Source: Businessweek]

Lexus brand isn't flying in Toyota's home market originally appeared on Autoblog on Sat, 22 Mar 2008 16:02:00 EST. Please see our terms for use of feeds.

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Lexus exceeds LS600h sales target by three hundred percent

Jonathon Ramsey — Tue, 04 Dec 2007 18:27:00 EST

Filed under: Car Buying, Hybrid, Sedan, Green, Lexus

Remember when the Lexus LS 600h was on the way, and there was head-scratching aplenty about the $100K+ price and the delay? At the time, Lexus said it only planned to sell 2,000 of the hybrid cruisers per year, and that they already had orders for 1,650 of them. Then the car came out, and in spite of being treated rather unkindly by the motoring press and boasting a less-than-stellar MPG improvement, it has sold 6,093 worldwide through October. The car only went on sale in July.

Lexus calls the car the "progressive person's alternative." The New York Times called the car the "new standard for automotive hyperbole." After only a few months of sales, it is far too early to call -- but it would be interesting to see if Lexus has done the same thing with the LS that Toyota did with the Prius: no matter what you might think of it, it allows people to make a statement.

While Mercedes and Audi are busy working on... something, and hydrogen BMWs shuttle celebs hither, Lexus has a car on lots that lets luxury buyers make the claim, "I care." (Remember, this isn't about what you think of the statement, so keep the comments civil.) Whichever one the buyers are going for -- progressive, hyperbole, statement, or something else -- it appears to be working.

[Source: AutoblogGreen]

Lexus exceeds LS600h sales target by three hundred percent originally appeared on Autoblog on Tue, 04 Dec 2007 18:27:00 EST. Please see our terms for use of feeds.

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