The Chevrolet Sonic marketing shenanigans continue under the rubric of "Let's Do This," this time with a five-story 3D projection of a claw game on the side of The Roosevelt Hotel in Los Angeles. In fact, a couple of Sunset Boulevard's lanes had to be shut down to accommodate the controls, which were a waist-high gearshift and an acclerator pedal.
Lets Do This
Turns out the Chevrolet stunt team isn't finished finding things to do with its Sonic. Not long after skater Rob Dyrdek "kick-flipped" (or barrel-rolled, whichever you prefer) a Sonic, one of the team that put that stunt together decided to take his Sonic 'skiing,' which means putting it on two wheels. Then, once on two wheels, decided he'd take a casual drive through the workshop of J.E.M. F/X, a special effects outfit in Valencia, California. Then he parked it.
You knew it was coming, so don't act surprised. After a little super Sonic skydive, next came something closer to home. Or at least to Earth. In Long Beach over the weekend, the Chevrolet crew stacked shipping containers ten stories high and then tipped a Sonic over the edge. It landed safely, gently plopping its nose into a wading pool before elasticity took over and hurtled the Sonic back in the air.