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Along with its new marketing and ad campaigns Jaguar's done a number on its logo: both the Leaper and the typeface have been reworked. The icon gets a metallic fill and shadow, the type gets wider and shorter, while its metallic look mimics the jewelry on vehicles like the XJ.

Jaguar said that "[the] dramatic alteration, including significant changes to the brand symbols of the 'leaper' and 'growler,' is the most extensive change Jaguar has made to its visual identification in 40 years."

But to us, one of the most interesting things about the the new logo is that it isn't exactly new: Jaguar had the practically the same transformation to its logo applied in 2002. Follow the jump to compare the differences and have a look at some of the print ad examples in the high-res gallery.

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Continue reading Jaguar's new logo receives mixed review

Jaguar's new logo receives mixed review originally appeared on Autoblog on Sat, 10 Mar 2012 14:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingjaguarjaguar alivejaguar leaperjaguar logoleaperSat, 10 Mar 2012 14:02:00 EST http://www.autoblog.com/feed/20183149/article-comments.xml http://www.autoblog.com/feed/2012/03/10/jaguars-new-logo-receives-mixed-review/20183149/article-detail.xml 20183149 http://www.blogcdn.com/www.autoblog.com/media/2012/03/newjaglogo12_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/03/newjaglogo12.jpg <![CDATA[Enthusiast builds Jaguar "leaper" motorcycle]]>http://www.autoblog.com/2008/08/18/enthusiast-builds-jaguar-leaper-motorcycle/http://www.autoblog.com/2008/08/18/enthusiast-builds-jaguar-leaper-motorcycle/http://www.autoblog.com/2008/08/18/enthusiast-builds-jaguar-leaper-motorcycle/#commentsFiled under: ,



We like Jaguar's classic leaper emblem, we really do. But we also realize that the iconic cat needs to pounce on the right target, which doesn't include the hood of the new XF. How about on a motorcycle? Or, more appropriately, how about an entire motorcycle? One enterprising Jaguar fan has fabricated a two-wheeler that the Indian British marque won't be making itself, though the result is pretty impressive if awfully impractical. The engine is either from a Sporty or an air-cooled Buell, though the wheels are definitely from Erik's parts bin. There's a custom frame underneath suspending the engine from its top and the rear motor mounts, but the real eye-catcher is the bodywork. We can't be sure what the leaper is made from but our guess would be composites as it doesn't appear pounded from metal. If anyone has any extra details about this bike, feel free to share in the comments. In any case, this is likely the most fuel efficient form of transport on which the leaper's ever appeared. Click the source link to view another angle of the bike. Thanks for the tip, Katherine!

[Source: T3]

Enthusiast builds Jaguar "leaper" motorcycle originally appeared on Autoblog on Mon, 18 Aug 2008 12:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jaguarjaguar bikejaguar cyclejaguar leaperjaguar motorcycleJaguarBikeJaguarCycleJaguarLeaperJaguarMotorcycleleaperleaper motorcycleLeaperMotorcycleMon, 18 Aug 2008 12:30:00 EST http://www.autoblog.com/feed/1287491/article-comments.xml http://www.autoblog.com/feed/2008/08/18/enthusiast-builds-jaguar-leaper-motorcycle/1287491/article-detail.xml 1287491 http://www.blogcdn.com/www.autoblog.com/media/2008/08/jag-bike2_450_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2008/08/jag-bike2_450.jpg <![CDATA[How to ruin a Jaguar XF in one easy step]]>http://www.autoblog.com/2008/08/14/how-to-ruin-a-jaguar-xf-in-one-easy-step/http://www.autoblog.com/2008/08/14/how-to-ruin-a-jaguar-xf-in-one-easy-step/http://www.autoblog.com/2008/08/14/how-to-ruin-a-jaguar-xf-in-one-easy-step/#commentsFiled under: , ,


Photo: Justin Berkowitz/TTAC

Jaguar's "leaper" has its place, and that place is not on the hood of the brand new XF sedan. Jaguar knows this; the hood ornament isn't offered as a factory option. In fact, one of the styling elements that made its debut on the XF is the new trunk-mounted neo-leaper badge, which incorporates the classic jumping cat without resorting to the now woefully out-of-place hood bauble.

While Jaguar knew not to eff things up, the same apparently cannot be said of Jaguar dealers, as evidenced by the photo above. TTAC's Justin Berkowitz came across this car on display in his local shopping mall and was understandably horrified to see that the dealer elected to class things up by sticking an old-school leaper right on the hood. It's a disaster, looking like a growth that needs to be removed and biopsied. So, remember kids: what the automakers don't screw up, dealers can... and given the opportunity, will.

[Source: The Truth About Cars]

How to ruin a Jaguar XF in one easy step originally appeared on Autoblog on Thu, 14 Aug 2008 12:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>hood ornamentHoodOrnamentleaperxfThu, 14 Aug 2008 12:58:00 EST http://www.autoblog.com/feed/1284066/article-comments.xml http://www.autoblog.com/feed/2008/08/14/how-to-ruin-a-jaguar-xf-in-one-easy-step/1284066/article-detail.xml 1284066 http://www.blogcdn.com/www.autoblog.com/media/2008/08/jaguarshot_jbttac_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2008/08/jaguarshot_jbttac.jpg -1 2