Had lunch the other day with Nissan North America Product Planning Vice President Larry Dominique. He is the point man for communicating Nissan's green-vehicle vision, beginning with its soon-to-come LEAF battery electric car. A few minutes earlier, he had presented exactly that to a large roomful of automaker and supplier representatives, industry analysts, consultants and media.
Recently, we ran a poll on which car AutoblogGreen readers preferred: the Chevy Volt or the Nissan LEAF (the Volt won). We were talking with some green car advocates recently who proposed the following scenario: what if Nissan is able to sell the LEAF and a standard ICE vehicle for the same price as GM ends up selling the Chevy Volt for? Wouldn't that be one heck of an advertising campaign?
20Nissan LEAF's "100% Torque" advertising line meant to push driving heritage (and don't forget 367 mpg)
Nissan isn't being shy about introducing a slightly new wrinkle into the public awareness of electric vehicles with its "100% Torque" tagline for the new Nissan LEAF. We asked Mark Perry, director of product planning and advanced technology strategy for Nissan NA, about the line and he said that it's pretty simple. Nissan has a long history of the building cars that provide a memorable driving experiences, Perry said, and in order to set itself apart from the coming EV rush – at least in c
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