What's up with the sales, orders and reservations of the Nissan Leaf? The Japanese automaker loudly trumpeted the 20,000 reservations it originally collected back in September, 2010 and Nissan's Mark Perry recently told AutoblogGreen that, since then, that number has climbed to around 26,000. Where do things stand today? That's not exactly simple to figure out. Here's what we know:
Nissan's recently announced pairing with the state of Hawaii that reinforces our view that our nation's only island state is ideal for electric vehicles (EVs). With the Leaf's arrival in Hawai'i scheduled for January 2011, Nissan is now reporting that pre-orders for its electric hatchback have eclipsed the 300 mark. Since Nissan has tallied more than 18,000 U.S. pre-orders for the Leaf, 300 for Hawai'i doesn't seem like much. That is, until you consider that the state's entire population amounts
The initial surge for Nissan Leaf pre-orders has long since died down, but the company is still steadily racking up more potential sales, albeit at a much slower rate. The last time that we updated the Leaf's pre-order status, U.S. interest stood at 13,000 strong with an additional 6,000 claimed in Japan. Now, Nissan reports that more than 15,000 U.S. buyers have plunked down their $99 reservation fee and stepped in line for the Leaf. Combining the U.S. and Japan, pre-orders for the Leaf now sta
In auto speak, conquest sales can be loosely defined as a legal form of stealing from others, as in taking potential sales away from other models or swiping buyers who are typically loyal to another brand. Conquest sales are highly coveted, and most automakers actually aim to make vehicles that will sway buyers away from another brand and towards a lifelong commitment to its models. If gaining conquest sales was Nissan's goal with the Leaf, early results show that it succeeded in spades.
Nissan's division vice president Al Castignetti made quite a bold statement and prediction at the recent groundbreaking event in Smyrna, TN when he said that over half of the 130,000 hand-raisers for the Nissan Leaf, currently own a Toyota Prius. Specifically, Castignetti said:
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