Time magazine has given the American auto industry the honor of a cover story in the newest issue slated to hit newsstands on December 9. More specifically, the publication has taken a closer look at how Chrysler managed to go from Dead On Arrival to enjoying sales that are up 23 percent compared to the third quarter of 2010.
Bloomberg is reporting that Laura Soave, the head of the Fiat brand in North America, is leaving the company. The executive helped usher Fiat back into the U.S. market with the 500, but flagging sales, slow dealer network expansion and marketing disasters have fallen on Soave's shoulders, as have rumors of improper professional relationships. Rumors of her ousting/departure have been swirling for some time, making the announcement of little surprise.
Turns out Fiat may have been a wee bit ambitious in setting a 50,000-unit goal for the first year that its diminutive 500 hatchback and convertible have been on sale in the United States. Through the month of July, Fiat had sold a total of 7,982 500s in the States in 2011.
Now that Fiat has finally launched the 500 here in the United States, it's time to start looking ahead. The automaker has already said that it will offer two other versions of the diminutive hatch – a high-performance Abarth-badged variant as well as a battery-electric vehicle – and now Fiat has disclosed that it is planning to create an all-new B-segment car specifically designed for the U.S.