Watch The Staff Take The Icy Plunge Along With A Mess Of Automotive Celebrities
Unless you've been living in an off-the-grid cabin in the woods for the last couple of weeks or abstain entirely from social media activities, you've probably seen someone you know dump a bucket of ice and water over their own head recently. While the origins of the so-called Ice Bucket Challenge are shrouded in a history typical of Internet memes, its effectiveness in raising money and awareness for the ALS Association has been astonishing.
When you have basically all the money in the world, it can be tough to spend it all. It will be even tougher to spend when you're dead. If you're Google CEO and co-founder Larry Page, though, you already know how you want your money to live on after you're gone: support innovators like Tesla CEO Elon Musk.