Which One Of These Men Will Fill Montezemolo's Shoes?
Yesterday Ferrari announced a changing of the scarlet-clad guard with the departure of longtime chairman Luca di Montezemolo. Having run the company since shortly after the passing of Enzo Ferrari himself, Montezemolo built the Prancing Horse marque up to the benchmark supercar manufacturer, victorious racing team and household name it is today. In short, Ferrari – and most crucially, its parent company Fiat – will face a most difficult challenge in filling il Advocatto's handmade lo
There's a part of us that wishes the automotive industry were packed with more eccentric characters like Lapo Elkann. The rakish heir to the Fiat empire (and possible future president of Ferrari) is anything but dull, overdosing on coke and heroin in a transsexual prostitute's apartment one minute and changing the outcome of an NBA basketball game the next.
The Elkann brothers are moving in, ladies and gentlemen. First, Luca di Montezemolo handed over the chairmanship of the Fiat group to John Elkann. Now, reports from Italy are indicating that the affable Marquis di Montezemolo could be preparing to abdicate the Ferrari throne in favor of John's rakish younger brother Lapo. (That's Lapo in the picture at right, wearing the blue suit and sneakers, next to his brother John at the Alfa Romeo press conference in Geneva this year.)