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It may sound like a Top Gear challenge, but it isn't - a pair of Brits will attempt to drive from London to Cape Town, a distance of 10,000 miles, in under 10 days. The two-man team, consisting of endurance rally drivers Robert Belcher and Stephen Cooper will leave Blighty early on Friday, October 4 and cross 13 countries by Monday, October 14.

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Back in 2005 when Land Rover let loose the most comprehensive upgrade to its long-running mid-level Discovery line since its introduction in 1989, one of the most intriguing new bits of technology was the company's highly lauded Terrain Response system. In fact, so revolutionary was the design of this new 'ute and the technology that made it work so well that Land Rover completely ditched the Discovery name in the United States, giving its pride and joy the LR3 moniker.

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var digg_url = 'http://digg.com/business_finance/Land_Rover_shoots_commercials_in_disaster_areas_to_sell_SUVs'; We recently discovered this article from Brandweek/Adweek about a new marketing campaign for Land Rover that leaves a bad taste in our mouth. Ad agency Young & Rubicam Brands took the Land Rover LR3 to actual disaster areas and filmed it among the wreckage to create spots that present the SUV as a "hero car." The campaign's theme is called "Created for the one," the idea being t

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