Lancia has been on the decline for decades. But those lingering fans of the marque will be disheartened to learn of what Sergio Marchionne plans to do with it next. Speaking with Italian newspaper La Repubblica, Marchionne indicated that the Lancia brand will be stripped down to one model, and even that will only be sold in Italy itself.
Of all the major international auto shows on the calendar each year, the Bologna Motor Show may not rank among the most important. But it is vital for the Fiat Group, whose numerous brands make up more than just one lion's share of the Italian auto industry. As such, it's not a show for Fiat to take lightly, and this year, it's coming with a whole mess of new debuts.
The spawn of the Chrysler-Fiat merger has made its way to the English market, in the form of the 2012 Chrysler Delta and 2012 Chrysler Ypsilon. If they look familiar, that's because these cars are cribbed directly from the Lancia range.
Amidst the confirmation that chief executive Sergio Marchionne was splitting off the Dodge Ram truck unit into its own division of the Chrysler Group came the announcement of some executive re-shuffles in Auburn Hills. Among them, Lancia CEO Olivier Francois was appointed head of the Chrysler brand. But according to the latest reports, the sharing of a chief executive is only the tip of the North Atlantic iceberg for cooperation between the Chrysler and Lancia.