lancia thema

Head overseas and you may run into a Chrysler 300 wearing a distinctly foreign badge: that of Lancia. The awkward stepchild of the Fiat group rebadges Chrysler vehicles as their own and gives them nameplates from their own back-catalog. Lancia calls its rebadged 300 the Thema, but aside from the ...

Fiat, in an attempt to make its purchase of Chrysler more profitable, has been marketing rebadged Dodge and Chrysler models in Europe with mixed results. Europeans apparently love the Fiat Freemont, known as a Dodge Journey here in the States. Fiat sold almost 6,500 of the crossovers over there ...

Once upon a time, it used to be that an automaker would debut one, maybe two new products at a car show. Then Lotus came along and blew 'em all out of the water with five new concept cars. Now Lancia is ...

According to Automotive News, Lancia is planning to unveil a new vehicle based on the Chrysler 300 architecture at next year's Geneva Motor Show. Called the Thema, the new sedan will bow alongside the five-door Ypsilon on the Lancia stage in March. So far, details are slim, though it's clear that ...