Head overseas and you may run into a Chrysler 300 wearing a distinctly foreign badge: that of Lancia. The awkward stepchild of the Fiat group rebadges Chrysler vehicles as their own and gives them nameplates from their own back-catalog. Lancia calls its rebadged 300 the Thema, but aside from the handle, it's pretty much the same. But could Chrysler's Italian cousin prompt the development of a coupe version?
- Chris Tutor
- May 18, 2012
Fiat, in an attempt to make its purchase of Chrysler more profitable, has been marketing rebadged Dodge and Chrysler models in Europe with mixed results.
- Zach Bowman
- Dec 14, 2010
According to Automotive News, Lancia is planning to unveil a new vehicle based on the Chrysler 300 architecture at next year's Geneva Motor Show. Called the Thema, the new sedan will bow alongside the five-door Ypsilon on the Lancia stage in March. So far, details are slim, though it's clear that the Italian automaker isn't planning to sell the vehicles by the bushel load. Early projections say that the company is hoping to move somewhere between 10,000 and 15,000 Thema units per year.
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