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54The world's only matte brown Lamborghini MurciƩlago LP 670-4 SV

There are literally hundreds of Lamborghini models of all ages and description at Concorso Italiano, so how does one stand out? Surely not with a bright color, as that would just blend in with the crowd. No, you go for a color that no one else has. Like brown.

27VIDEO: Nat Geo airing Ultimate Factories on Lamborghini, Rolls-Royce, Camaro and Porsche

Lamborghini Factory in Sant'Agata - Click above for high-res image gallery

14Lamborghini Reventon Roadster revealed to a few well-heeled?

Lamborghini Reventon - Click above for high-res image gallery

15Murci, Murci Me: Lamborghini to unveil LP670-4 SV at Geneva

The Lamborghini Murcielago is an aging beast. Since its introduction in 2001, the big Lambo has bred a seemingly endless string of variants, including fixed-roof and open-top models, the upgraded LP640, Versace special editions and, of course, the seven-figure Reventon supercar. But before Sant'Agata replaces the Murcielago, it will debut what could be range's the ultimate rendition at the upcoming Geneva Motor Show.

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