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A couple of weeks ago, Chevrolet released a pair of shadowy teaser images previewing a new Niva. And now, with its live reveal at the Moscow Motor Show looming over the next snow-capped mountain, the Bowtie brand has taken the wraps off the new concept.

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It's not every day that a new Niva comes along. Lada has, after all, been producing its version since 1977, and through a joint venture between AvtoVaz and General Motors, a Chevy-badged version since 1998. Sure, there's been talk of creating a new one. Bertone even gave it a facelift a few years ago. But what we have here could be the biggest step forward in the history of one of the oldest models still on the road.

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Dash cam videos out of Russia and Eastern Europe always manage to crank the pucker factor up to surprising levels, but this might be one of the closest calls we've seen yet. As a man was casually crossing the street with a pair of tires in hand, a Lada Niva driver hit the brakes a little too late and a little too hard causing this spectacular incident.

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If you happen to have a soft spot for ugly, inexpensive four-wheel-drive machines that can outperform substantially newer and more expensive vehicles, don't watch the video after the jump.

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