Autoblog

"So...wanna see a pensioner drive?"

Michael Schumacher casts a pretty big shadow over all of F1, and nobody knows it better than Kimi Raikkonen. That's bred a little animosity by Ferrari's latest world champion to his septuple-crown predecessor, but that hasn't stopped either from fulfilling their contractual obligations towards their corporate overlords at Fiat by appearing side-by side, swapping keys in a television commercial for the new Fiat Bravo.

The ad reminds us of a similar spot filmed with uber-rivals Lewis Hamilton and Fernando Alonso earlier in the season for their employers at Mercedes-Benz. The same spirit of, ahem, "camaraderie" permeates this Fiat spot, filmed in German, in which Kimi and Michael take turns behind the wheel and riding shotgun. Follow the jump for the video, complete with – God bless 'em – English subtitles.

[Source: YouTube]

For many motorsports aficionados, allegiance to Ferrari transcends the lines of age and social class. Young and old, from the everyman to captains of industry, on race days the differences are tossed out the window and they gather en masse, a sea of red in the stands, as tifosi. Ferrari knows this, and as a result, its strength as a merchandiser is unparalleled in the automotive landscape. Leveraging its iconic logos, rich history and legions of owners and fans, it has created a machine that churns out collectibles and accessories designed to fit almost any budget.

And now, the tifosi have a new bauble to fight over, and it's priced for the deeper-pockets crowd. In honor of the 1-2 podium finish at the Turkish GP for Felipe Massa and Kimi Raikkonen, Ferrari has offered 50 signed baseball caps. Each lid is autographed by both Felipe and Kimi, arrives in a big red Ferrari cardboard box, has a certificate of authenticity, and costs a whopping €400. On the Ferrari Store website, the conversion to USD is helpfully provided. $526.20 (plus VAT) worth of available credit on your plastic of choice is all it'll take. We don't recommend wearing this one to go out and mow the lawn. For that, we suggest the vastly more economical (yet still pricey at $33 USD) un-autographed version.

[Source: Ferrari Store]