You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the b
Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
We are astonished. No, not because Team Segway MotoCzysz has just revealed its 2012 version of the E1pc and it looks pretty amazing. We expected that. Rather, we are somewhat stunned that the cultural impact of certain aspects of Kim and Khloe Kardashian's um, prominent physical attributes has just expanded into the geeky green world of electric motorcycle racing. More on that in a moment.