REPORT: General Motors to kill Pontiac on Monday

Damon Lavrinc — Thu, 23 Apr 2009 17:33:00 EST

Filed under: GM, Pontiac

According to a report from InsideLine, General Motors could axe Pontiac as early as this Monday. Although IL isn't citing its source within GM, it did contact the General's PR man, Tom Wilkinson, who said, "There's nothing I can share with you at this time... Officially, nothing has changed with Pontiac's niche-brand status, until you hear differently." Not very clear, but not particularly positive either.

The line about Pontiac's "niche-brand status" has been floating around since last December, when GM began to focus on its four core brands - Buick, Cadillac, Chevrolet and GMC - while readying the rest (Saab, Saturn and Hummer) for execution or extradition.

Pontiac's focus has been ill-defined (at best) over the decade, with solid products like the G8 coming to market alongside other less-than-stellar offerings (cough, G3). There was talk of reigniting Pontiac's performance heritage or even refocusing the brand as a Scion competitor. Regardless of past plans or intentions, there was no doubt that Pontiac was in the cross-hairs, and come Monday, we might know it's final fate.

[Source: InsideLine]

REPORT: General Motors to kill Pontiac on Monday originally appeared on Autoblog on Thu, 23 Apr 2009 17:33:00 EST. Please see our terms for use of feeds.

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Mercury ever closer to getting the axe

Siddharth Raja — Mon, 03 Sep 2007 17:27:00 EST

Filed under: Mercury

The writing's on the wall for Ford's pseudo luxury brand Mercury, which is now tipped to face extinction within the next couple of years. Flagging sales and no major new products in the pipeline mean Ford execs are likely to close the book on Mercury for good, and it could happen as early as 2012. Both industry experts and Mercury's own dealers are predicting the brand won't be around much longer. In fact, a recent survey of 125 dealers found that nearly four out of every five dealers were concerned that Ford is planning to dump Mercury.

Sales for Mercury last year totaled 180,848 units in the U.S., less than eight vehicles a month per franchise and the lowest total for the label since 1960. Remember, Chrysler killed the Plymouth brand because its sales dropped to 246,000 units per year and GM said goodbye to Oldsmobile when its annual tally dropped to 289,000 vehicles. So where does that leave Mercury? According to one expert, it leaves Mercury on life support. Of course, we've heard similar reports before, and yet Ford brass continue to pledge support for Mercury with their words. Too bad they refuse to do so with decent products.

[Source: Automotive News - Subs. Req'd]

Mercury ever closer to getting the axe originally appeared on Autoblog on Mon, 03 Sep 2007 17:27:00 EST. Please see our terms for use of feeds.

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