With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads.
If you've ever taken a long road trip with your family, you know that such an endeavor can involve no small amount of drama and adventure. A seeming never-ending series of "He's touching me!", "No, I'm not!", and "Mom, Emmi's throwing up again!" You get the idea; enough excitement for a movie, right?