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8Kia showcasing Optima T-Hybrid concept in Paris [w/video]

At the Geneva Motor Show earlier this year, Kia showcased a new diesel hybrid powertrain. And at the rapidly approaching Paris Motor Show, it will present that new technology in the Optima sedan concept you see here.

82Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel – best known for being a Victoria's Secret Angel – is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.

12Refreshed Kia Optima Hybrid continues to blend good looks and efficiency

With all the excitement at the Kia stand surrounding the new Soul EV, it's easy to forget that there were other cars on display at the Korean marque's Chicago Auto Show display. The Niro Concept from the Frankfurt Motor Show made an appearance, but the other production model on display was the refreshed Optima Hybrid (which was tucked away in a corner).

362014 Kia Optima Hybrid shows its freshened face

Think back to the 2013 New York Auto Show, and you'll recall that the already attractive Kia Optima midsize sedan was re-schnozzed for the 2014 model year. The hybrid version was left alone, visually, though its powertrain was updated to provide more oomph and slightly better fuel economy. And now, the whole thing comes full circle – the fresh-faced 2014 Optima Hybrid is making its debut here at the Chicago Auto Show.

AddAutoblog Podcast #328

Autoblog long-term garage update, Fisker, Mini possibly dropping models, Detroit Electric, BMW X4

46Hyundai and Kia recalling 1.6M more models for faulty brake switch

In what is likely the largest recall campaign for Hyundai and Kia, the National Highway Traffic Safety Administration has announced a recall of more than 1.6 million models due to a faulty brake switch. This is in addition to almost 700,000 Hyundai and Kia models recalled for the same problem back in 2009.

472014 Kia Optima is better by a nose

Kia is showing off a slew of vehicles here in New York, including the ever-so-slightly refreshed 2014 Optima sedan you see here. The brunt of the changes surround the new front fascia, with repositioned LED lighting above the headlamp units and some new quad-LED fogs rounding of a touched-up front bumper. At the rear, Kia has reworked the taillamps, and of course, LEDs are found there, as well.

AddKia Optima Hybrid gets same updates as Hyundai cousin, slightly higher price

After a slight delay, we now bring you your regularly scheduled refresh of the 2013 Kia Optima Hybrid. As with the Hybrid Sonata Hybrid update, the reworked Optima gas-electric gets more power – a 40 pound-feet increase in torque, up to 235 lb-ft – from a bigger 47-horsepower electric traction motor and a more powerful 47-kW lithium-polymer battery. The price also gets bigger, but only a little bit. The new MSRP starts at $25,900, up $100 from the 2012 Optima Hybrid. That's for the b

8Hyundai, Kia delaying and updating new Sonata, Optima Hybrids?

Given the recent debacle regarding overstated fuel-economy estimates from Hyundai and Kia, we wouldn't blame the companies for being a little gun-shy about new vehicle releases. That just might be the case for the 2013 Hyundai Sonata and Kia Optima Hybrids.

8Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.

38Superman-themed Kia Optima Hybrid definitely not faster than a speeding bullet

The Justice League of America's garage is filling up quickly, with Kia and DC Entertainment unveiling its sixth of eight super hero-inspired vehicles at the Chicago Auto Show today. The vehicles are being used to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign.

59IIHS says these are the safest cars of 2013

The Insurance Institute for Highway Safety (IIHS) has revealed its annual list of Top Safety Picks, an award that highlights automobiles it says offer "superior crash protection." A new and still more significant award, the Top Safety Pick+ honor, is given to those vehicles that earn good ratings for occupant protection in four out of five areas of measure. And while some 117 vehicles were given the TSP seal of approval for 2013, just 13 passed muster for TSP+.

13Kia transforms five Justice League inspired models for Heroes charity

Following up on the dark and sinister Batman Optima that we saw revealed in New York City a while back, Kia has come to SEMA with a selection of super hero-inspired cars for your viewing pleasure.

1082013 Kia Optima SX Limited

Despite the fact that it just went on sale, I've been seeing the 2013 Ford Fusion on the road for quite some time now. I live less than 10 miles from Ford's world headquarters, and thus, seeing prototypes and pre-production cars on the street isn't an uncommon occurrence.

33Batman-inspired Kia Optima concept headed for Gotham reveal

DC Entertainment is leading a charity campaign called "We Can Be Heroes" to raise awareness of hunger in The Horn of Africa. With help from artist Jim Lee and Rides magazine, Kia has joined the Justice League with a Batman-themed Optima SX apparently inspired by the Dark Knight's darkest nights.

101Kia prices range-topping 2013 Optima SX Limited from $35,275*

Kia is shortly expected to launch a new rear-wheel drive flagship sedan, but for now, the model seen here is the Korean automaker's new range topper. First introduced at the 2012 Chicago Auto Show in February, Kia has just announced that its 2013 Optima SX Limited will wear a $35,275 MSRP (*including delivery) price tag.

6Is Kia considering a diesel for the U.S.?

If we had a dollar for every time we read a headline that said, "[insert automaker here] considering a diesel for U.S. market," we'd have a pretty sizable stack of Washingtons. So why, then, is this story of particular interest?

125Is Kia considering a diesel for the U.S.?

If we had a dollar for every time we read a headline that said, "[insert automaker here] considering a diesel for U.S. market," we'd have a pretty sizable stack of Washingtons. So why, then, is this story of particular interest?

27Kia teammates ruin 1-2 finish in Pirelli World Challenge race

Kia had a bright start to the 2012 Pirelli World Challenge season, capturing its first podium in the series earlier this month with a solid third place finish at the Streets of Long Beach. It looked like Kia was going to build on that momentum this past weekend when its two Optima race cars found themselves in a 1-2 position with just a few laps left in the race. Would Kia capture their first World Challenge win in spectacular fashion? Well, the result was spectacular, but not in the way Kia wou

8Kia takes Georgia plant offline after supplier fire

Kia is shutting down the lines at its West Point, GA, factory today, after a fire struck a nearby parts supplier. According to Reuters, the Kia plant will be closed for two days, with production scheduled to resume on Wednesday morning.

37Kia Optima attempts dunk over Blake Griffin

NBA basketball fans who watched last year's slam dunk contest on All-Star Weekend saw a spectacular dunk by Blake Griffin over a Kia Optima, with an assist from former teammate Baron Davis, who passed Griffin the ball through the sedan's moonroof.

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