Autoblog

Click the image above for a host of high-res images of the Kia Kee.

Kia unwrapped what it contends will be the future of its design language in the form of the Kee Sports Coupe Concept here in Frankfurt, and, depending on your perspective, that could be a good or bad thing. The low-profile two-door seems more of an amalgamation of design philosophies, rather than a coherent whole. Peter Schreyer, the ex-Audi designer and current Chief Design Officer of Kia Europe, pegs the Kee as a significant step towards Kia's sporting potential, and its new, forgettable fascia will be expanded across the Kia lineup.

Under the bonnet, you'll find what the company is calling a "next generation" two-liter V6 that sends 200 HP through a six-speed automatic to the 20-inch front wheels. The LED head- and tail lamps were a nice touch, as is the multi-level hatch. But beyond the Kee's bright yellow hue, we've deemed this concept a Korean-sized speed bump at an otherwise awe-inspiring show.