The only thing that BMW has officially said about the key fob for the upcoming i8 is that it's made with eco-friendly materials. Like a biopolymer made with castor bean oil and glass fiber. But, according to a leaked picture on Bimmerfile, there will be something a lot cooler built into the thing you'll always have with you when you drive the i8: a connected screen telling you charging status of the car and the range in the battery pack.
Driving a vehicle like a Maserati is as much about the status symbol as it is about the mechanical bits of the vehicle underneath the badge. So it only follows that the Trident marque should offer other ways for its customers to flaunt their wealth when away from their GranTurismo or Quattroporte.
The Ford GT is on the short list of coolest cars in the 21st century, with up to 600 horsepower, killer retro looks, and Ferrari F430-beating athleticism. Buyers were more than happy to accept a limited edition Ford supercar, but many owners were less than thrilled with Ford's corporate key and fob. While it sounds a bit petty, sharing a key with an F-150 just doesn't scream exotic track star.
BMW's MINI brand has never had a big advertising budget, but everyone would agree it's ad agency knows how to stretch a dollar. The latest promotion from MINI is a program called Motorby that takes interactivity at 60 mph to new heights. According to MotoringFile.com, a large MINI enthusiast/news site, select MINI owners were recently email an invitation to join the Motorby campaign, whereby they give MINI some scraps of info about themselves and are then sent a special key fob in the mail. Spec
USA Today is reporting that General Motors will introduce a new key fob next April that makes your current controller look like a batter-powered key. The new fob wil feature an LCD display so that your vehicle can actually communicate things to you like the ' tire pressure, the odometer reading, how much fuel's in the tank, etc. You can also change the stereo's radio settings remotely and start the car with the fob if you've opted for GM's remote start package. Oh yeah, it'll unlock the doors, t
It used to be that you had to go out and buy a nice flashy keyring to tell the world about your premium ride. After all, relatively plain, black keys don't do much to inspire others to be jealous, or the girls to be more friendly. If you wanted to flaunt your ride socially, you had to stick the key on a branded ring.