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What's the world coming to when two of Italy's most storied supercar manufacturers – we're talking Ferrari and Lamborghini here, in case you couldn't tell – are planning to launch hybrid automobiles? Well, actually that'd be three of Italy's most storied automakers, now that rumors of just such a Maserati are making the rounds on the Interwebs.

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What's the world coming to when two of Italy's most storied supercar manufacturers – we're talking Ferrari and Lamborghini here, in case you couldn't tell – are planning to launch hybrid automobiles? Well, actually that'd be three of Italy's most storied automakers, now that rumors of just such a Maserati are making the rounds on the Interwebs.

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Italian magazine Quattroroute is reporting that Ferrari will show its first road-going hybrid next March at the Geneva Motor Show. The concept is reportedly based on the the 599 GTB and is expected to use a derivative of the kinetic energy recovery system (KERS) that was used on the Ferrari formula one cars during at least part of the 2009 season.

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Italian pub, Quattroroute reports Ferrari will show its first road-going hybrid next March at the Geneva Motor Show. Based on the 599 GTB, the Ferrari hybrid is expected to use a derivative of the kinetic energy recovery system (KERS) used on the prancing horse's Formula One cars during part of the 2009 season.

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McLaren MP4-24 - Click above for a high-res image gallery

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McLaren MP4-24 - Click above for a high-res image gallery

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