Volvo has partnered with a UK advertising agency and the company Albedo 100 to create LifePaint. It's a reflective spray designed for bicyclists that makes them shine when hit with light at night. The company is handing out 2,000 cans in hopes of keeping cyclists safe.
Two years in development, Hyundai UK partnered with Simon Dixon to open its Hyundai Rockar retail dealership store in Kent, England's Bluewater shopping mall. Akin to Audi and BMW retail stores where people can buy cars in an atmosphere more relaxing than a dealership, Hyundai expects it to be among its top 10 UK dealers by the end of 2015.
By and large, automotive enthusiasts have successfully established their hobby as a wholesome, legitimate and family-oriented activity with few exceptions. Take the La Raza Lowrider Show in Kent, Washington where a fight between unnamed individuals degraded into a shooting that saw 10 people wounded in the incident.