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28Mini wants to make JCW its BMW M, bring diesel models Stateside

As far as the Mini lineup goes, the John Cooper Works models sit at the very top of the performance spectrum. But that's not enough for Mini's (relatively) new chief Kay Segler. The German auto exec came to the post from the M division of parent company BMW, and that's what Segler wants for the Mini brand as well.

2BMW appoints Kay Segler as Mini brand manager

BMW has selected Kay Segler, current managing director of BMW M GmbH, to take over as Mini's brand manager, replacing Wolfgang Armbrecht.

3Segler moves back to Mini in BMW management shift

Over at BMW corporate headquarters in Munich, it's time for another game of "reise nach Jerusalem" – German for "musical chairs" (don't ask us why) – shifting senior management around various departments. Following the announcement of management installed at the automaker's new i Division comes a shift in senior staff at the M Division and at Mini.

69BMW: 1 Series M Coupe's main competitor is... a used M3?

2012 BMW 1 Series M Coupe – Click above for high-res image gallery

43BMW M looking to be more youthful, get more affordable?

BMW Concept 1 Series Tii – Click above for high-res image gallery

19REPORT: BMW M boss Segler says no M7 model is forthcoming

BMW 7 Series M Sport - Click above for high-res image gallery

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