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Diesel hybrids are popping up everywhere in Geneva this week from Volkswagen to Mercedes-Benz to BMW. One notable exception is Toyota. The hybrid pioneer has never shown a diesel hybrid and according to Katsuaki Watanabe, the company's president they have no plans to offer one. The problem lies in the fact that diesel engines are inherently more expensive than gasoline units and adding in the cost of a hybrid system would make them uncompetitive in terms of cost. Interestingly, most of the diese

The Asia-only Toyota Crown model (pictured) is the latest Toyota to get a hybrid powertrain option but it certainly won't be the last. Toyota president Katsuaki Watanabe told Automotive News (subs req'd) in Geneva today that sometime in the 2020s, every Toyota will be available with a hybrid engine. If you think you might have read this before somewhere, you're right. Back in January, Watanabe said the same thing and even that wasn't the first time. Toyota's "all-hybrid" message is repeated at p

During Toyota President Katsuaki Watanabe's speech at the Toyota Media reception at the Detroit Auto Show last Sunday night he mentioned the company hybrid sales goal. I didn't mention it in my own report of the event because I didn't consider it all that noteworthy since it's been discussed before. Evidently some other outlets and even Toyota felt it was important and did mention the subject, mis-quoting Watanabe at the same time.

Last Sunday night, Toyota President Katsuaki Watanabe announced that the company would offer lithium ion equipped plug-in hybrids to fleet customers in two years. Toyota and Panasonic are also doing feasibility studies for an automotive lithium battery production line at their joint venture battery plant. But that should not be interpreted to mean that Toyota feels the technology is ready for prime time yet. Watanabe made it very clear that the PHEV fleet would comprise only a few hundred vehicl

For the last several years Toyota has held an annual get together following the close of the first day of media previews at the Detroit Auto Show. This year's shin-dig brought with it several surprises. Toyota President Katsuaki Watanabe made an unannounced appearance and delivered about a ten minute address to the gathered crowd of automotive hacks. He reviewed Toyota's commitment to sustainable mobility. Toyota plans to continue developing a variety of advanced technologies including hybrids,

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