In a rather sudden move, Volkswagen has announced that, effective immediately, Michael Horn is replacing Jonathan Browning (shown above) as CEO of VW of America. Horn has been with VW since 1990, taking on various roles that include, most recently, the head of VW Aftersales worldwide.
Jonathan Browning, Volkswagen North America CEO, has said that workers at the company's Chattanooga, Tennessee manufacturing facility will decide if they want union representation. Browning made the comment while speaking to reporters at the New York Auto Show, according to Reuters. Browning also made it clear that the United Auto Workers isn't the only option open to employees at the plant.
Automotive News has announced its annual list of Industry All-Stars. This year, the theme is apparently "success in the face of economic uncertainty," or something of that liking. The list points to executives who have led their respective brands and automakers to positive sales in spite of the European financial crisis and slowing sales in China. See the list below, and you'll understand why:
We've already heard word that Volkswagen may be considering a new Alltrack version of its Jetta for the North American Market, but TheDetroitBureau.com reports the automaker is also looking at other high-riding options. Jonathan Browning, Volkswagen Group of America CEO, says a new mid-sized SUV may show up in the lineup alongside the next-generation Tiguan (which itself is likely to get a trio of variants). The unnamed model would fit below the Touareg in size and price and would likely be co-d
There are currently 588 Volkswagen dealers in the U.S., and in 2010 they sold 256,830 examples of the brand's products. Come 2018, however, VW plans on selling 800,000 vehicles here, and the current dealer body just won't be enough. In April of this year Jonathan Browning, head of VW of America, said there would be an "evolutionary" increase in dealers for the next couple of years, after which a "radical change" would be necessary.
We've never won a free car, but we bet it would be one helluva good feeling. But waiting a year for that very new ride? That has to be plenty painful. A year has passed since Oprah gave away 275 2012 Volkswagen Beetle models during her final "Favorite Things" episode, but those audience members didn't drive off the lot with their new ride. Since the Beetle was still a year away from production, audience members didn't even get to see what their new car looked like.
Volkswagen is working hard to make sure it accomplishes its North American assimilation plan. In order to fully realize its ambitious 800,000-unit volume target, the automaker will be required to introduce an even greater variety of vehicles into its existing lineup. Jonathan Browning, CEO of Volkswagen North America, says that he and his team understand this, and a few new VW family members could wind up in U.S. dealer showrooms.
Dealers across the U.S. have been in shrink mode for years, as auto sales have dropped to the point where many stores could no longer remain open. That trend should reverse itself by 2014, though, at least for Volkswagen, as that brand looks to improve its sales volume here in the States.
We were recently invited to a one-on-one exchange of thoughts about where the Volkswagen brand is headed in North America. Our captive audience was VW North America CEO Jonathan Browning – former General Motors global sales boss – and VWNA's new product marketing and strategy vice president, Rainer Michel, brought over from the VW home offices where he oversaw the small car product lineup.
Since the departure of Stefan Jacoby, Volkswagen has been hunting for a new helmsman for its U.S. operations. Word is that VW have found that man. Jonathan Browning, a former managing executive for General Motors and Ford, is set to take over the position Jacoby vacated when taking the CEO spot at Volvo.