15 Articles
1 / 1

Audi E-tron Detroit Concept – Click above for high-res image gallery

Audi A3 1.6 TDI - Click above for high-res image gallery

Audi North America President Johan de Nysschen has spent a lot of time thinking about his choice of words when he claimed only idiots would buy the Chevy Volt. He began to step away from his remarks pretty much as soon as he made them, but it never hurts to spend even more time clarifying that what you said wasn't what you really meant. To do just that, de Nysschen spoke with one of the Volt's biggest fans, Lyle Dennis, over at GM-Volt and gave a much more in-depth discussion about what is idiot

Audi of America president Johan de Nysschen has issued a public response to the firestorm he created yesterday when he reportedly told a member of the media that the Chevrolet Volt is "a car for idiots." Anyone who has met de Nysschen in person knows he is not one to mince words. He (and Audi) has been a strong proponent of diesel technology as an important near-to-mid-term method to reduce petroleum consumption, but given that Audi is planning electric vehicles of their own – at least in

Audi of America president Johan de Nysschen has issued a public response to the firestorm he created yesterday when he reportedly told a member of the media that the Chevrolet Volt is "a car for idiots." Anyone who has met de Nysschen in person knows he is not one to mince words. He (and Audi) has been a strong proponent of diesel technology as an important near-to-mid-term method to reduce petroleum consumption, but given that Audi is planning electric vehicles of their own – at least in

Audi of America President Johan de Nysschen is a big fan of diesels (no surprise), and during a recent chat with veteran auto journo Lawrence Ulrich, de Nysschen imparted a few choice morsels on the pitfalls of electric cars, with an extra helping of wrath aimed at the Chevrolet Volt.

When an automotive executive says something brash and outrageous, we sometimes call it "Going Lutz." The green car world has it's own special phrase – "Going Musk" – and we always look forward to the next item that makes us go, "Huh? Really?" They're so much more exciting than the daily press releases.

Click on the image above for a gallery of the panelists

Over at Carlist.com, Lou Ann Hammond is continuing to roll out some of the video interviews that she did during the wave 1 of the Audi Mileage Marathon. In the latest installment, she chats with Audi of America Executive VP Johan de Nysschen about diesel vehicles and some of Audi's partners in the marathon. As expected, de Nysschen is a big cheerleader for diesel and feels that the technology is a core competency for his company. He talks about how Audi sees racing as a proving ground for the te

Over dinner in Amarillo, Texas on Saturday night, we sat at a table with Audi of America EVP Johan de Nysschen and discussed a range of topics. Among them was his impressions of other manufacturers backing off on diesel plans for the U.S. market. During the course of this drive, Toyota confirmed the cancellation of its plans to add a diesel engine to its full-size trucks. Chrysler has also apparently lost confidence in US demand for diesel in light of high fuel prices.

While the three U.S.-based automakers are scrambling to re-shuffle their product mixes as fuel prices continue to rise, Audi doesn't see a need for major changes. Speaking in Detroit, Audi NA Executive VP Johan de Nysschen told Automotive News that premium brands like Audi are seeing less impact from rising fuel prices than mainstream manufacturers. As a result they aren't getting punished to the same degree. de Nysschen feels that Audi's current U.S. product mix puts them in a good place for th

1 / 1
Share This Post

Johandenysschen Questions

There are no questions about this topic.
Be the first to ask!

From Our Partners