Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Infiniti gets boiled down to four P's: Performance, passion, precision, provocation]]>http://www.autoblog.com/2013/06/18/infiniti-gets-boiled-down-to-four-ps-performance-passion-pre/http://www.autoblog.com/2013/06/18/infiniti-gets-boiled-down-to-four-ps-performance-passion-pre/http://www.autoblog.com/2013/06/18/infiniti-gets-boiled-down-to-four-ps-performance-passion-pre/#commentsFiled under: , , , ,



So then we asked, "Well, what does that mean?"

We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Its F1 partnership with Red Bull Racing was a key example of that. A brand with no motorsports pedigree - save for a listless dalliance with Indycar and the Infiniti Pro Series - was suddenly married to the world's marquee racing series, but one being continually declined by other brands and even its own entrants for a lack of relevance to road cars. The introduction of the Infiniti FX Vettel Edition didn't clarify matters; we still didn't understand how Infiniti logos on Adrian Newey's chassis' made the G, M, FX, et al any better - or who was even supposed to make the connection - and if we were exceedingly cynical we could have said the terrifically expensive Sebastian Vettel-fettled FX mutant was a marketing mission that needed a hand grenade but instead got a high-impulse thermobaric weapon.

Seven months after that Austin Q&A with Sigl, during which time Infiniti has become title sponsor of Red Bull Racing and publicly anointed Sebastian Vettel its Director of Performance, we met Sigl again in Montreal during the Canadian F1 Grand Prix. It was there we got an answer to what Infiniti stands for: "We've boiled the brand down to the four 'p's," he said. "Performance, passion, precision and provocation."

So then we asked, "Well, what does that mean?", and Sigl gave us some background on what's been happening behind the scenes of the partnership.

Continue reading Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation originally appeared on Autoblog on Tue, 18 Jun 2013 15:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>andreas siglf1infinitiinfiniti q50infiniti red bull racingjohan de nysschenred bull racingsebastian vettelsebastien buemiTue, 18 Jun 2013 15:02:00 EST http://www.autoblog.com/feed/20624416/article-comments.xml http://www.autoblog.com/feed/2013/06/18/infiniti-gets-boiled-down-to-four-ps-performance-passion-pre/20624416/article-detail.xml 20624416 http://www.blogcdn.com/www.autoblog.com/media/2013/06/infiniti-red-bull-sponsor-update_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/06/infiniti-red-bull-sponsor-update.jpg <![CDATA[Infiniti boss ices plan for EV]]>http://www.autoblog.com/2013/06/04/infiniti-boss-ices-plan-for-ev/http://www.autoblog.com/2013/06/04/infiniti-boss-ices-plan-for-ev/http://www.autoblog.com/2013/06/04/infiniti-boss-ices-plan-for-ev/#commentsFiled under: , , ,

Johan de Nysschen Infiniti

Infiniti President Johan de Nysschen has postponed plans for an electric vehicle in order to focus on high-volume models. Automotive News reports de Nysschen is attempting to be realistic about Nissan CEO Carlos Ghosn's goal of nearly tripling Infiniti global sales from 170,000 units last year to 500,000 by March 31, 2017, saying, "500,000 cars by 2017 is an inordinately ambitious challenge." An electric vehicle would likely sell in rather small numbers.

Still, the executive is already making moves to improve Infiniti sales worldwide with new production in both China and England. Meanwhile, the company plans to unveil a new volume compact sedan set to bow in 2015. Meanwhile, de Nysschen is also working on two new models above the company's current M line. Those will borrow styling cues from machines like the Essence Concept, but will be far less exotic, tilting more toward high-performance luxury than true sports car.

Both a sedan and coupe variant will ride on the same high-end platform, and AN quotes de Nysschen as saying the four door will be "more Porsche Panamera-like than BMW 7 Series-like."

Infiniti boss ices plan for EV originally appeared on Autoblog on Tue, 04 Jun 2013 10:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>evinfinitiinfiniti evinfiniti flagshipjohan de nysschenTue, 04 Jun 2013 10:15:00 EST http://www.autoblog.com/feed/20596865/article-comments.xml http://www.autoblog.com/feed/2013/06/04/infiniti-boss-ices-plan-for-ev/20596865/article-detail.xml 20596865 http://www.blogcdn.com/www.autoblog.com/media/2013/06/johan-infiniti_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/06/johan-infiniti.jpg <![CDATA[How and why Nissan nearly killed off Infiniti]]>http://www.autoblog.com/2013/01/25/how-and-why-nissan-nearly-killed-off-infiniti/http://www.autoblog.com/2013/01/25/how-and-why-nissan-nearly-killed-off-infiniti/http://www.autoblog.com/2013/01/25/how-and-why-nissan-nearly-killed-off-infiniti/#commentsFiled under: ,

http://wardsauto.com/management-amp-strategy/palmer-nissan-considered-killing-infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).

In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.

The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

How and why Nissan nearly killed off Infiniti originally appeared on Autoblog on Fri, 25 Jan 2013 10:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Carlos Ghosninfiniti cancelledinfiniti shut downJohan de NysschennissanFri, 25 Jan 2013 10:44:00 EST http://www.autoblog.com/feed/20437844/article-comments.xml http://www.autoblog.com/feed/2013/01/25/how-and-why-nissan-nearly-killed-off-infiniti/20437844/article-detail.xml 20437844 http://www.blogcdn.com/www.autoblog.com/media/2013/01/1998-infiniti-qx4628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/1998-infiniti-qx4628.jpg <![CDATA[Infiniti boss De Nysschen confirms next-gen Q60 Coupe, ponders high-performance variants]]>http://www.autoblog.com/2013/01/22/infiniti-boss-de-nysschen-confirms-next-gen-q60-coupe-ponders-h/http://www.autoblog.com/2013/01/22/infiniti-boss-de-nysschen-confirms-next-gen-q60-coupe-ponders-h/http://www.autoblog.com/2013/01/22/infiniti-boss-de-nysschen-confirms-next-gen-q60-coupe-ponders-h/#commentsFiled under: , , ,

Johann De Nysschen with Infiniti Q50 sedan reveal in Detroit

We've known since mid-December that Infiniti's new global model naming convention would turn the current-generation G37 Coupe into the Q60 Coupe starting next year, but we haven't been clear on whether the model-range-formerly-known-as-G would get a successor, especially as its volume has traditionally been a lot lower than its sedan counterpart.

Thankfully, Infiniti president Johann De Nysschen (above) has stepped up to confirm that the newly revealed Q50 sedan will receive a two-door counterpart, though perhaps not as quickly as some would like. According to an interview with Australia's CarAdvice.com, De Nysschen says "the coupe we can probably expect two-and-a-half to three years down the road." That news also suggests that if there's an eventual convertible version, that it's a long way off, too. Why so long? Infiniti has "a lot of priorities" - priorities that undoubtedly include an already-confirmed front-wheel-drive small hatchback/crossover.

The report also indicates that Infiniti has some aspirations for stretching its new Q50/Q60 range in a higher-performance direction to take on competitors like BMW and Audi, the latter being De Nysschen's former employer. There's far from a firm timetable offered, of course, with De Nysschen saying "someday in the future we will be able to offer more high performance versions [of Q50] than we have today... the dynamic capabilities of this platform are very significant. It can handle far higher power than the engines we are using at launch."

Infiniti has long envisioned itself as Japan's answer to BMW, and from where we sit, high-performance models would likely help keep the brand focused as it branches out into new segments like that of the JX, a three-row crossover with few sporting pretensions. In addition, its nascent Infiniti Performance Line [IPL] franchise could use the help - we've been underwhelmed with the pricy IPL G Coupe and Convertible to this point, and Infiniti will need to work harder if it truly wants to align its products with its growing Formula One marketing efforts.

Infiniti boss De Nysschen confirms next-gen Q60 Coupe, ponders high-performance variants originally appeared on Autoblog on Tue, 22 Jan 2013 16:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>gg37 coupeg37 sedaninfinitiipljohan de nysschenq50q60Tue, 22 Jan 2013 16:30:00 EST http://www.autoblog.com/feed/20435040/article-comments.xml http://www.autoblog.com/feed/2013/01/22/infiniti-boss-de-nysschen-confirms-next-gen-q60-coupe-ponders-h/20435040/article-detail.xml 20435040 http://www.blogcdn.com/www.autoblog.com/media/2013/01/denysschen-2_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/denysschen-2.jpg <![CDATA[Analyzing De Nyscchen's 25-year comeback plan for Infiniti]]>http://www.autoblog.com/2013/01/19/analyzing-de-nyscchens-25-year-comeback-plan-for-infiniti/http://www.autoblog.com/2013/01/19/analyzing-de-nyscchens-25-year-comeback-plan-for-infiniti/http://www.autoblog.com/2013/01/19/analyzing-de-nyscchens-25-year-comeback-plan-for-infiniti/#commentsFiled under: ,



"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."

When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

De Nysschen was a key architect in rebuilding Audi in the US, from a punchline about "sudden acceleration" in the 1980s, to being a truly hot brand and legitimately vying with BMW and Mercedes-Benz for one-percenters' German car bucks. In talking about his task at Infiniti with me, he repeated a line that I wonder if he mentioned to Nissan-Renault honcho Carlos Ghosn at the hiring meeting: "It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."

Continue reading Analyzing De Nyscchen's 25-year comeback plan for Infiniti

Analyzing De Nyscchen's 25-year comeback plan for Infiniti originally appeared on Autoblog on Sat, 19 Jan 2013 08:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>25-year planinfinitijohan de nysschenopinionq50Sat, 19 Jan 2013 08:00:00 EST http://www.autoblog.com/feed/20429613/article-comments.xml http://www.autoblog.com/feed/2013/01/19/analyzing-de-nyscchens-25-year-comeback-plan-for-infiniti/20429613/article-detail.xml 20429613 http://www.blogcdn.com/www.autoblog.com/media/2013/01/denysschen-2_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/denysschen-2.jpg <![CDATA[Infiniti takes to Facebook to explain model names, mentions 550-hp flagship]]>http://www.autoblog.com/2012/12/19/infiniti-takes-to-facebook-to-explain-model-names-mentions-550/http://www.autoblog.com/2012/12/19/infiniti-takes-to-facebook-to-explain-model-names-mentions-550/http://www.autoblog.com/2012/12/19/infiniti-takes-to-facebook-to-explain-model-names-mentions-550/#commentsFiled under:



Infiniti caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.

In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we're sure de Nysschen's former colleagues at Audi aren't looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure - which closely mimics Volvo - is also designed to reduce confusion (just don't tell that to current owners). One thing that de Nysschen assured wouldn't happen is a confusing "X" added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.

While we are not looking forward to relearning Infiniti's product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a "charged induction" 3.0-liter V6 producing more than 550 horsepower. The M's name will become the Q70, but as of right now, it isn't clear if this will be an IPL model or something else.

Scroll down to read de Nysschen's response.

Continue reading Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

Infiniti takes to Facebook to explain model names, mentions 550-hp flagship originally appeared on Autoblog on Wed, 19 Dec 2012 15:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>infinitiinfiniti qinfiniti qxjohan de nysschennew infiniti naming schemeWed, 19 Dec 2012 15:44:00 EST http://www.autoblog.com/feed/20407428/article-comments.xml http://www.autoblog.com/feed/2012/12/19/infiniti-takes-to-facebook-to-explain-model-names-mentions-550/20407428/article-detail.xml 20407428 http://www.blogcdn.com/www.autoblog.com/media/2012/12/infiniti-q-qx_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/12/infiniti-q-qx.jpg <![CDATA[Infiniti confirms all-new sports sedan will debut in Detroit]]>http://www.autoblog.com/2012/11/28/infiniti-confirms-all-new-sports-sedan-will-debut-in-detroit/http://www.autoblog.com/2012/11/28/infiniti-confirms-all-new-sports-sedan-will-debut-in-detroit/http://www.autoblog.com/2012/11/28/infiniti-confirms-all-new-sports-sedan-will-debut-in-detroit/#commentsFiled under: , , , ,



While the automotive world may currently be focused on the Los Angeles Auto Show, those looking to stay ahead of the curve have their sights set farther down the road. One such automaker is Infiniti. On the first of the LA press days, the Japanese luxury brand has announced an all-new model to debut in Detroit this January.

According to Infiniti, an all-new model will be unveiled at the 2013 North American International Auto show. The debut will be accompanied by a performance from world renowned Cirque Du Soleil as well as a live stream simulcast of the event.

It's unclear whether Infiniti will be showing a redesign of the G sedan, which has been spotted testing, or a new sub-G compact performance-luxury four-door. We will know for sure on January 14 when we bring you news form the Infiniti stand.

The presentation will also include an map of Infiniti's strategy moving forward, by president Johan de Nysschen. De Nysschen was appointed in July of this year, following the move of Infiniti's headquarters to Hong Kong. According to Infiniti, the luxury brand is aiming at a "new era of inspiration, growing its market share, with the strategic expansion of its business worldwide." This all-new vehicle will be an integral element to any future expansion for the Japanese automaker.

Continue reading Infiniti confirms all-new sports sedan will debut in Detroit

Infiniti confirms all-new sports sedan will debut in Detroit originally appeared on Autoblog on Wed, 28 Nov 2012 16:21:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>de nysschengg sedang25g37infinitiinfiniti gjohan de nysschenWed, 28 Nov 2012 16:21:00 EST http://www.autoblog.com/feed/20390194/article-comments.xml http://www.autoblog.com/feed/2012/11/28/infiniti-confirms-all-new-sports-sedan-will-debut-in-detroit/20390194/article-detail.xml 20390194 http://www.blogcdn.com/www.autoblog.com/media/2012/11/2014-infiniti-g37-prototype_thumbnail.jpeg http://www.blogcdn.com/www.autoblog.com/media/2012/11/2014-infiniti-g37-prototype.jpeg <![CDATA[Scott Keogh announced as Audi of America President]]>http://www.autoblog.com/2012/06/20/scott-keogh-announced-as-audi-of-america-president/http://www.autoblog.com/2012/06/20/scott-keogh-announced-as-audi-of-america-president/http://www.autoblog.com/2012/06/20/scott-keogh-announced-as-audi-of-america-president/#commentsFiled under: ,

Audi of America President Scott KeoghAudi of America has announced that Scott Keogh will take over as the company's President effective immediately. Keogh has spent the last six years serving as Chief Marketing Officer at Audi of America, so he's certainly familiar with the ins and outs of the brand and its positioning in the U.S.

Keogh takes over the position left by former Audi U.S. President Johan De Nysschen, who vacated his post to take the title of Senior Vice President of Nissan Motor Company in charge of the Infiniti division.

Considering that Audi has posted 17 consecutive months of record sales, Keogh will be under some pressure to continue the brand's U.S. marketplace success. The U.S. unit posted 117,561 sales in 2011, but parent company Volkswagen AG has an oft stated goal of Audi selling 200,000 vehicles a year by 2018.

Perhaps the biggest challenge ahead for Keogh will be reaching that goal while Audi begins building vehicles in North America for the first time. The German luxe brand is charting a plan to build the Q5 SUV locally to mitigate the pricing disadvantage it has with U.S. dollar-Euro conversion rates. Having local production will pressure Audi to sell in greater volumes than it ever has before.

Eyes will be on who Keogh taps to be his chief marketing officer. That job will be tough for anyone since Keogh has such strong positions and opinions himself on marketing. A former Mercedes-Benz and Smart communications and marketing executive, Keogh has made a name for himself in part by tweaking the more established German brands Mercedes-Benz and BMW, including in Super Bowl advertising.

Says Rupert Stadler, Audi AG Chairman and Chief Executive Officer: "Gains in the U.S. are truly a strategic pillar for the brand and we are confident that the leadership provided by Scott Keogh will continue the momentum at Audi of America."

with David Kiley

Feel free to read through the official press release below.

Continue reading Scott Keogh announced as Audi of America President

Scott Keogh announced as Audi of America President originally appeared on Autoblog on Wed, 20 Jun 2012 18:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>audiaudi of americaaudi of america presidentJohan de Nysschenkeoghscott keoghWed, 20 Jun 2012 18:58:00 EST http://www.autoblog.com/feed/20262939/article-comments.xml http://www.autoblog.com/feed/2012/06/20/scott-keogh-announced-as-audi-of-america-president/20262939/article-detail.xml 20262939 http://www.blogcdn.com/www.autoblog.com/media/2012/06/scott-keogh_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/06/scott-keogh.jpg <![CDATA[Infiniti gunning for 100,000 European sales by 2016]]>http://www.autoblog.com/2012/06/13/infiniti-gunning-for-100-000-european-sales-by-2016/http://www.autoblog.com/2012/06/13/infiniti-gunning-for-100-000-european-sales-by-2016/http://www.autoblog.com/2012/06/13/infiniti-gunning-for-100-000-european-sales-by-2016/#commentsFiled under: , , , , ,

Infiniti Etherea Concept - Geneva Motor Show reveal

Infiniti has its work cut out for it. Nissan CEO Carlos Ghosn wants the luxury brand to hit a sales target of 100,000 units in Europe by 2016. Last year, the company moved just 12,500 vehicles in the market. According to Automotive News Europe, the goal is part of a larger strategy to swell the brand's global sales to 500,000 units by the same deadline, up from 146,000 in 2011. The report suggests Infiniti expects the planned new premium compact to push most of that increase. The car will likely borrow heavily from the Etherea Concept, and will ostensibly be designed as a suitable competitor to machines like the Audi A3, BMW 1 Series and Mercedes-Benz A-Class.

Unfortunately, reports suggest it isn't due to hit dealer lots until 2014 at the earliest. The new model will ride on the same chassis as the Mercedes-Benz A-Class and will be built by Magna Steyr. The manufacturer says it can produce between 50,000 and 60,000 of the new models per year.

But with former Audi executive Johan de Nysschen now at the helm of Infiniti's global operations and a slew of new diesel-powered sedans and SUVs in the mix, Infiniti certainly has a shot at increasing its sales. Whether or not it can meet its lofty goals remains to be seen.

Infiniti gunning for 100,000 European sales by 2016 originally appeared on Autoblog on Wed, 13 Jun 2012 16:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>carlos ghosnethereaetherea concepteuropeinfinitiinfiniti ethereainfiniti europeinfiniti sales goalinfiniti sales targetjohan de nysschenWed, 13 Jun 2012 16:32:00 EST http://www.autoblog.com/feed/20257123/article-comments.xml http://www.autoblog.com/feed/2012/06/13/infiniti-gunning-for-100-000-european-sales-by-2016/20257123/article-detail.xml 20257123 http://www.blogcdn.com/www.autoblog.com/media/2012/06/infiniti-etherea-concept-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/06/infiniti-etherea-concept-628.jpg <![CDATA[De Nysschen headed to Nissan, will run Infiniti from new Hong Kong HQ]]>http://www.autoblog.com/2012/06/04/de-nysschen-headed-to-nissan-will-run-infiniti-from-new-hong-ko/http://www.autoblog.com/2012/06/04/de-nysschen-headed-to-nissan-will-run-infiniti-from-new-hong-ko/http://www.autoblog.com/2012/06/04/de-nysschen-headed-to-nissan-will-run-infiniti-from-new-hong-ko/#commentsFiled under: , , , ,

Johan de Nysschen, senior vice president of Nissan Motor Company in charge of the Infiniti divisionAfter abruptly resigning on Friday after 19 years at Audi, former CEO Johan de Nysschen's future has come more clearly into focus today. Nissan has announced that de Nysschen will be joining the company effective July 1. His official title will be Senior Vice President of Nissan Motor Company in charge of the Infiniti division.

Nissan just opened a new global headquarters for its luxury brand in Hong Kong, where de Nysschen will be stationed. Its new boss will be expected to lead Infiniti's expansion in China, the brand's second largest market. Infiniti has said it intends to more than triple global sales to 500,000 by 2016.

De Nysschen is no stranger to lofty sales targets, as his former employers at Volkswagen have made no secret about their desire to become the largest carmaker on earth. To de Nysschen's credit, Audi had been recently holding its own, especially in China, where sales have been killing it, even besting BMW and Mercedes in April.

Scroll down for the full press release.

Continue reading De Nysschen headed to Nissan, will run Infiniti from new Hong Kong HQ

De Nysschen headed to Nissan, will run Infiniti from new Hong Kong HQ originally appeared on Autoblog on Mon, 04 Jun 2012 14:06:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>audide nysschenhong konginfinitiinfiniti headquartersjohan de nysschennissanMon, 04 Jun 2012 14:06:00 EST http://www.autoblog.com/feed/20250964/article-comments.xml http://www.autoblog.com/feed/2012/06/04/de-nysschen-headed-to-nissan-will-run-infiniti-from-new-hong-ko/20250964/article-detail.xml 20250964 http://www.blogcdn.com/www.autoblog.com/media/2012/06/johandenysschen-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/06/johandenysschen-opt.jpg <![CDATA[Audi North America CEO De Nysschen resigns]]>http://www.autoblog.com/2012/06/01/audi-north-america-ceo-de-nysschen-resigns/http://www.autoblog.com/2012/06/01/audi-north-america-ceo-de-nysschen-resigns/http://www.autoblog.com/2012/06/01/audi-north-america-ceo-de-nysschen-resigns/#commentsFiled under: ,

Johan De Nysschen - former Audi NA CEO

Johan De Nysschen, CEO of Audi's North American operations, has announced that he is leaving the company after nearly 20 years with the brand. According to Forbes, De Nysschen said the following in an e-mail to dealers and colleagues:

"These have truly been the best years of my life, and I know the best years for Audi still lie ahead. It is a magnificent company, a magnificent brand and I shall watch the continued progress of the four rings with interest and envy."

Audi has yet to issue an official statement on the matter, but a spokesperson from the company has confirmed the news. "He is moving to another job, we believe it's in the industry," Brad Stertz, Public Relations Manager for Corporate Communications, told Autoblog this afternoon. De Nysschen has been at the helm of Audi NA for over seven years, presiding over tremendous growth.

Autoblog has also learned that Mark Del Rosso, presently the company's COO in charge of its sales/dealership network, will be taking over in the interim.

Recent rumors have suggested that a sizable shakeup is coming in the Volkswagen Group's upper ranks across the globe, but de Nysschen's departure is said to be unrelated.

Audi North America CEO De Nysschen resigns originally appeared on Autoblog on Fri, 01 Jun 2012 16:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>audiaudi ceoaudi north americade nysschenjohan de nysschenFri, 01 Jun 2012 16:28:00 EST http://www.autoblog.com/feed/20249785/article-comments.xml http://www.autoblog.com/feed/2012/06/01/audi-north-america-ceo-de-nysschen-resigns/20249785/article-detail.xml 20249785 http://www.blogcdn.com/www.autoblog.com/media/2012/06/johan-de-nysschen-audi_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/06/johan-de-nysschen-audi.jpg <![CDATA[U.S. not getting new A3 Wagon, separate sedan being developed]]>http://www.autoblog.com/2012/03/08/u-s-not-getting-new-a3-wagon-separate-sedan-being-developed/http://www.autoblog.com/2012/03/08/u-s-not-getting-new-a3-wagon-separate-sedan-being-developed/http://www.autoblog.com/2012/03/08/u-s-not-getting-new-a3-wagon-separate-sedan-being-developed/#commentsFiled under: , , , ,

2013 Audi A3 Wagon

While we adore sexy three-door hatchbacks in the same way that our lungs crave oxygen, our fellow countrymen don't quite seem to feel the same way. Three-doors simply don't sell in America, and that's exactly why the delicious 2013 Audi A3 Wagon isn't headed to the states, according to The Detroit Bureau.

Instead, American buyers can look forward to a market-specific sedan version that Johan de Nysschen, CEO of Audi of America, says won't share so much as a single body panel with the longroof you see above. While that's a crying shame by our eyes, de Nysschen says the U.S.-spec 2013 Audi A3 will likely be successful enough to boost model sales to 30,000 per year.

The A3 Sedan is expected to bow with a more upscale, refined interior and more passenger volume as well. We wouldn't be surprised to see an abundance of available technology options as well. The Detroit Bureau says the new model may even bow with the same touch pad control system found on the Audi A8 and a larger LCD screen mounted in the dash.

U.S. not getting new A3 Wagon, separate sedan being developed originally appeared on Autoblog on Thu, 08 Mar 2012 13:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 audi a3 sedan2013 audi a3 wagona3a3 sedanaudiaudi a3audi a3 sedanjohan de nysschenThu, 08 Mar 2012 13:01:00 EST http://www.autoblog.com/feed/20188882/article-comments.xml http://www.autoblog.com/feed/2012/03/08/u-s-not-getting-new-a3-wagon-separate-sedan-being-developed/20188882/article-detail.xml 20188882 http://www.blogcdn.com/www.autoblog.com/media/2012/03/2013-audi-a3-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/03/2013-audi-a3-628.jpg <![CDATA[Audi goes extra mile to make up for customer's bad auto show experience [w/video]]]>http://www.autoblog.com/2012/03/01/audi-goes-extra-mile-to-make-up-for-customers-bad-auto-show-exp/http://www.autoblog.com/2012/03/01/audi-goes-extra-mile-to-make-up-for-customers-bad-auto-show-exp/http://www.autoblog.com/2012/03/01/audi-goes-extra-mile-to-make-up-for-customers-bad-auto-show-exp/#commentsFiled under: , , , ,

Audi RS5

One privileged Audi fan got to experience the Chicago Auto Show in his own garage recently, according to QuattroWorld. After driving three hours to Chicago and being denied the chance to sit in the 2013 Audi RS5 at the show, Joshua Smith wrote a letter to the company complaining about the way he was treated. Lo and behold, Audi of America President Johan de Nysschen responded, explaining that the pre-production RS5 was off-limits to show-goers because it had to make it through the full auto show season, but promising to arrange a private viewing of the car at Smith's home in Neenah, WI. Audi reps showed up soon after the close of the show, not only with the RS5 but also with S6, S7, and S8 in tow.

If you're thinking of employing the same squeaky-wheel tactic to get a flotilla of Audis parked in your driveway for the day, understand that Smith wasn't just another self-important grumbler. As he indicated in his letter to de Nysschen, he does own an S5, A6 and A3, and is active in both the Chicago Audi Club and the Badger Audi Club in Wisconsin. It probably didn't hurt that in his plea for better customer service this "true Audi enthusiast" happened to mention flirting with the enemy, writing "In the BMW booth at the show I spent over 30 minutes with a BMW representative who showed me the M3 and the all new M5, which was also closed to the majority of the public."

Smith shot video of the cars at his home, which you can see after the jump.

Continue reading Audi goes extra mile to make up for customer's bad auto show experience [w/video]

Audi goes extra mile to make up for customer's bad auto show experience [w/video] originally appeared on Autoblog on Thu, 01 Mar 2012 17:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 audi rs5audichicago 2012chicago auto showde nysschenjohan de nysschenrs5Thu, 01 Mar 2012 17:58:00 EST http://www.autoblog.com/feed/20182672/article-comments.xml http://www.autoblog.com/feed/2012/03/01/audi-goes-extra-mile-to-make-up-for-customers-bad-auto-show-exp/20182672/article-detail.xml 20182672 http://www.blogcdn.com/www.autoblog.com/media/2012/02/2012-audi-rs5-opt-1330531610_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/2012-audi-rs5-opt-1330531610.jpg <![CDATA[Audi confirms plans for North American plant, likely in Mexico]]>http://www.autoblog.com/2012/01/16/audi-confirms-plans-for-north-american-plant-likely-in-mexico/http://www.autoblog.com/2012/01/16/audi-confirms-plans-for-north-american-plant-likely-in-mexico/http://www.autoblog.com/2012/01/16/audi-confirms-plans-for-north-american-plant-likely-in-mexico/#commentsFiled under: , ,

Audi Emblem

Audi will begin construction of a new manufacturing facility in North America, according to Ward's Auto. While the German luxury manufacturer hasn't chosen a specific location as of yet, early whispers hint to a location in Mexico. Previously, Audi parent company Volkswagen had investigated the possibility of producing Audi models alongside its Passat sedan at the automaker's new facility in Chattanooga, Tennessee, but that options now appears to be off the table. Instead, Audi could be headed south of the border thanks to Mexico's labor flexibility and lower wages.

Audi boss Johan de Nysschen has been quick to say no final decision has been made, though the executive wasted no time in listing the advantages of a Mexican facility while at the 2012 Detroit Auto Show. The automaker has committed to a North American facility to protect its operations against currency fluctuations. According to de Nyscchen, the plant will need to have at least one vehicle line capable of producing 100,000 units to be economically viable. Last year, the company only moved 117,500 vehicles across all of its lines in the States. That means the facility would likely produce some vehicles for export, just as BMW does with its Spartanburg, South Carolina plant.

Audi confirms plans for North American plant, likely in Mexico originally appeared on Autoblog on Mon, 16 Jan 2012 09:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>audiaudi mexicoaudi plantaudi plant in mexicoauto manufacturingjohan de nysschenmexicovolkswagenMon, 16 Jan 2012 09:01:00 EST http://www.autoblog.com/feed/20149099/article-comments.xml http://www.autoblog.com/feed/2012/01/16/audi-confirms-plans-for-north-american-plant-likely-in-mexico/20149099/article-detail.xml 20149099 http://www.blogcdn.com/www.autoblog.com/media/2012/01/audi-emblem-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/01/audi-emblem-628.jpg <![CDATA[Audi sets U.S. annual sales record with a month to spare]]>http://www.autoblog.com/2011/12/04/audi-sets-u-s-annual-sales-record-with-a-month-to-spare/http://www.autoblog.com/2011/12/04/audi-sets-u-s-annual-sales-record-with-a-month-to-spare/http://www.autoblog.com/2011/12/04/audi-sets-u-s-annual-sales-record-with-a-month-to-spare/#commentsFiled under: , ,

audi r8 gt

Audi may not have the market share of its German rivals here in the States, but that dynamic appears to be changing. Audi announced that 2011 is already a record-setting year here in the U.S., besting its 2010 record by Thanksgiving weekend.

Audi has already sold 104,906 vehicles through November 30, better than the 101,629 units sold in all of of 2010. December is traditionally a strong sales month (who wouldn't want an R8 for Christmas?), which should only add more distance between the old sales record and the new mark. Audi Certified pre-owned sales also had a banner year, moving 33,102 used vehicles so far in 2011, beating the previous high of 32,108 units in 2008.

Audi of America President Johan de Nysschen sounds pleased with the brand's progress in the U.S., attributing the success to "the steady arrival of exciting new models that have captured the imagination of the American premium car customer." Hit the jump to read the brag-tastic Audi press release.

Continue reading Audi sets U.S. annual sales record with a month to spare

Audi sets U.S. annual sales record with a month to spare originally appeared on Autoblog on Sun, 04 Dec 2011 14:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>audiJohan de Nysschenr8salessales recordusSun, 04 Dec 2011 14:02:00 EST http://www.autoblog.com/feed/20117104/article-comments.xml http://www.autoblog.com/feed/2011/12/04/audi-sets-u-s-annual-sales-record-with-a-month-to-spare/20117104/article-detail.xml 20117104 http://www.blogcdn.com/www.autoblog.com/media/2011/11/r8-gt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/11/r8-gt.jpg <![CDATA[Audi still supply constrained on many models; making huge inroads into CA]]>http://www.autoblog.com/2011/04/29/audi-still-supply-constrained-on-many-models-inroads-california/http://www.autoblog.com/2011/04/29/audi-still-supply-constrained-on-many-models-inroads-california/http://www.autoblog.com/2011/04/29/audi-still-supply-constrained-on-many-models-inroads-california/#commentsFiled under: , , , ,

2012 audi a6
2012 Audi A6 - Click above for high-res image gallery

When is success a bad thing? If you're Audi, it's when you can't get adequate quantities of new vehicles to U.S. dealerships. Wards Automotive talked supply and demand with Audi of America president Johan de Nysschen, and it's apparently very difficult to keep Audi dealers stocked. The Audi prez says the luxury brand is down to a 27-day supply of vehicles, adding, "We simply can't get our inventory up to a 60-day supply."

But while a short supply of new vehicles typically signals strong demand and minimizes incentives, Audi is faced with a custom order rate that is up to 31 percent. When you are maxed out at factories in Europe and there is that whole matter of shipping the vehicle across an ocean, an order can take months. And if customers face a long wait for what can sometimes be an emotion-driven buying decision, not everybody can be so patient, and Audi risks losing sales as a result. The waiting game hasn't stopped Audi from turning up the heat in California, though, as the Four-Ringed Automaker's sales have jumped from 3.5 percent to 10 percent market share.

Beyond supply issues, the German automaker is also struggling to push higher-end products, as de Nysschen says the volume products are the A4 and Q5. Only 15 percent of overall sales come from the A6, a number Audi hopes to stretch to 55 percent. The automaker is hoping the A7 helps solve that problem as well, along with a high mix of diesel-powered Q7 SUVs.


Gallery: 2012 Audi A6: Detroit 2011

2012 Audi A62012 Audi A62012 Audi A62012 Audi A62012 Audi A6

[Source: Wards Automotive]

Audi still supply constrained on many models; making huge inroads into CA originally appeared on Autoblog on Fri, 29 Apr 2011 17:32:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>a4a6a7audiaudi california salesaudi salesaudi supply issuesjohan de nysschenq5q7Fri, 29 Apr 2011 17:32:00 EST http://www.autoblog.com/feed/19925998/article-comments.xml http://www.autoblog.com/feed/2011/04/29/audi-still-supply-constrained-on-many-models-inroads-california/19925998/article-detail.xml 19925998 http://www.blogcdn.com/www.autoblog.com/media/2011/01/2012-audi-a6-630_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/01/2012-audi-a6-630.jpg <![CDATA[Audi makes it right with disgruntled customer, loans free S4 until order arrives]]>http://www.autoblog.com/2011/04/08/audi-makes-it-right-with-disgruntled-customer-loans-free-s4-unt/http://www.autoblog.com/2011/04/08/audi-makes-it-right-with-disgruntled-customer-loans-free-s4-unt/http://www.autoblog.com/2011/04/08/audi-makes-it-right-with-disgruntled-customer-loans-free-s4-unt/#commentsFiled under: , , , ,

Audi S4
2010 Audi S4 - Click above for high-res image gallery

Ordering a special edition luxury vehicle from Germany can take some time. The plant needs to put you in the production queue with the rest of the orders, shipping across the Atlantic can eat up weeks and parts availability can also throw off timing. Such a protracted timeline played out for Audi forum member Datz as he waited for his brand new S4, except three months became five months and then his December order led to a July delivery.

Instead of sitting back and listening to excuse after excuse from the dealership, Datz reportedly took to the Internets in search of justice. The expectant owner even sent a note out to Audi U.S.A. chief Johan de Nysschen, and he says he focused his vitriol on Audi's goal to be the global leader in luxury autos instead of complaining about his plight at the dealership.

Instead of ignoring the email, de Nysschen took action, calling the disgruntled buyer to see how he could hep. The Audi boss apologized for the delays, telling him that his $2,500 Daytona Gray paint job and trunk component delays were the issue, though he reportedly added that those issues are Audi's, not his.

Calling the customer was a very cool thing for de Nysschen to do, but he went a monumental leap forward by providing a 2010 S4 loaner to use while he waited for his new vehicle. He also called the plant and had production moved up to April, with a June delivery date. Nicely done Audi, and way to use the Internet to your advantage, Datz! Now you can beat the snot out of the loaner to get it out of your system before you get your own S4 to coddle.


Gallery: Review: 2010 Audi S4


Photos copyright (C)2011 Damon Lavrinc / AOL

[Source: Audizine.com via Quattro World via Motor Authority]

Audi makes it right with disgruntled customer, loans free S4 until order arrives originally appeared on Autoblog on Fri, 08 Apr 2011 13:31:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2011 audi s4audiaudi s4audi shippingdatzinternet justiceJohan de Nysschens4s4 delaysFri, 08 Apr 2011 13:31:00 EST http://www.autoblog.com/feed/19907241/article-comments.xml http://www.autoblog.com/feed/2011/04/08/audi-makes-it-right-with-disgruntled-customer-loans-free-s4-unt/19907241/article-detail.xml 19907241 http://www.blogcdn.com/www.autoblog.com/media/2009/09/002_2010rs4review_opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/09/002_2010rs4review_opt.jpg <![CDATA[Audi confirms diesel A4, A6, A8, Q5 for U.S., first e-tron vehicle expected in 2013]]>http://www.autoblog.com/2011/03/08/audi-confirms-diesel-a4-a6-a8-q5-for-u-s-first-e-tron-vehic/http://www.autoblog.com/2011/03/08/audi-confirms-diesel-a4-a6-a8-q5-for-u-s-first-e-tron-vehic/http://www.autoblog.com/2011/03/08/audi-confirms-diesel-a4-a6-a8-q5-for-u-s-first-e-tron-vehic/#commentsFiled under: , , ,

Audi A3 TDI

Audi's clean diesel initiative here in the United States started with the A3 TDI hatchback and Q7 TDI crossover, but in the coming years, we can expect the vast majority of the company's volume models to offer oil-burning powerplants. This isn't the first time the German automaker has spoke of expanding its diesel lineup here in the U.S., but during a press conference this morning, Audi of America President Johan de Nysschen outlined exactly what we can expect to see over the next 24 to 30 months.

The first new implementations of TDI clean diesel will be in the A6 and A8 sedans, as well as the Q5 crossover. All three of these models are expected to have hybrid variants, as well, meaning customers will have a full range of powertrain options in the coming years.

As for the A4 - Audi's highest-volume model - TDI power is still in the cards for U.S. consumption. Instead of offering a diesel engine in the current model, Audi will be waiting until the next-generation car arrives. The all-new A4 is expected to launch in 2015, or possibly even 2014.

Finally, de Nysschen stated that Audi's first electric vehicle is expected to arrive in the U.S. by early 2013. The automaker's e-tron EV technology has been displayed multiple times over the past few years, and while it's unclear exactly what sort of electric vehicle will arrive in the U.S., our bet is on something R8-based to rival BMW's new EfficientDynamics i8 sports car.


[Image: Drew Phillips/AOL]

Audi confirms diesel A4, A6, A8, Q5 for U.S., first e-tron vehicle expected in 2013 originally appeared on Autoblog on Tue, 08 Mar 2011 14:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>a4a6a8audidiesele-tronjohan de nysschennysschenq5tdiTue, 08 Mar 2011 14:00:00 EST http://www.autoblog.com/feed/19872466/article-comments.xml http://www.autoblog.com/feed/2011/03/08/audi-confirms-diesel-a4-a6-a8-q5-for-u-s-first-e-tron-vehic/19872466/article-detail.xml 19872466 http://www.blogcdn.com/www.autoblog.com/media/2011/03/a3tdireview12_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/03/a3tdireview12.jpg <![CDATA[Audi A3 sedan still in the cards, but needs a little help]]>http://www.autoblog.com/2010/09/23/audi-a3-sedan-still-in-the-cards-but-needs-a-little-help/http://www.autoblog.com/2010/09/23/audi-a3-sedan-still-in-the-cards-but-needs-a-little-help/http://www.autoblog.com/2010/09/23/audi-a3-sedan-still-in-the-cards-but-needs-a-little-help/#commentsFiled under: , , ,

2010 Audi A3 TDI
2010 Audi A3 TDI - Click above for high-res image gallery

Audi's A3 has been something of a quiet entry point for the German automaker in the North American market, selling in modest volumes compared to its more upscale A4 and A6 brethren. According to Audi of North America president, Johan de Nysschen, those low volumes have been supply constrained for some time. The A3 has been performing so well in the European market that capacity remains in short supply. The supply constraint is so acute that Audi hasn't been offering any incentives or leasing plans to help boost the model's numbers.

Another reason for the A3's low take-rate, de Nysschen admits, is its five-door hatchback bodystyle, a configuration that is at odds with traditional expectations for premium cars among U.S. consumers. But help may be on the way.

As we first reported back in January, Audi may build a sedan version of the A3 to better appeal to this market's consumer tastes. However, the company is reluctant to undertake the cost of developing a new bodystyle for the North American market alone, and Audi of Europe apparently isn't terribly interested in offering one to its customers. The potential solution de Nysschen is pursuing hinges upon lobbying Audi's other international arms to see if they are interested in offering an A3 sedan. Of those divisions, Audi's Asian outposts would seem to be the most likely candidate, as countries like South Korea and China are very accepting of cars with trucks, and both are seen as strong growth markets.

Interestingly, de Nysschen reminded Autoblog that the A3's sales volume has actually more than doubled in the States this year. That's partly because Audi is earning more consideration from car buyers, and partly because demand for the model has fallen in Europe where it is approaching the end of its lifecycle. With less product needed to keep EU dealers happy, Audi has been able to secure more units to sell in the States. Through August, Audi sold 4,012 A3 five-doors in the States. That represents a whopping 74.8 percent year-over-year increase - a remarkable feat for a car that has been on sale since 2006. By this time last year, Audi had only managed to shift 2,295 units. Just as interesting is word that sales of the TDI diesel A3 account for around 50 percent of the model's sales - a percentage that Audi says holds true for its other TDI offering, the Q7.

The next-generation A3 is expected in 2012, but with plans for a sedan still up in the air, it seems unlikely that a four-door variant will accompany its initial rollout. Either way, the second-generation model is expected to continue sharing quite a bit with its Volkswagen counterparts, including offering a derivative of automaker's ubiquitous 2.0-liter TFSI four-cylinder and Quattro all-wheel drive.


Gallery: Review: 2010 Audi A3 TDI

Audi A3 sedan still in the cards, but needs a little help originally appeared on Autoblog on Thu, 23 Sep 2010 16:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>a3a3 sedana3 sportbackA3SedanAudiAudi a3AudiA3Johan de NysschenTDITFSIThu, 23 Sep 2010 16:58:00 EST http://www.autoblog.com/feed/19646480/article-comments.xml http://www.autoblog.com/feed/2010/09/23/audi-a3-sedan-still-in-the-cards-but-needs-a-little-help/19646480/article-detail.xml 19646480 http://www.blogcdn.com/www.autoblog.com/media/2010/09/2010-audi-a3-tdi-review-630_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/09/2010-audi-a3-tdi-review-630.jpg <![CDATA[Audi officially confirms Q5 hybrid coming in 2011]]>http://www.autoblog.com/2009/12/28/audi-officially-confirms-q5-hybrid-coming-in-2011/http://www.autoblog.com/2009/12/28/audi-officially-confirms-q5-hybrid-coming-in-2011/http://www.autoblog.com/2009/12/28/audi-officially-confirms-q5-hybrid-coming-in-2011/#commentsFiled under: ,

Audi Q5 - Click above for high-res image gallery

Audi of America President Johan de Nysschen doesn't seem to be a big fan of electric vehicles, yet the four-ringed automaker appears to be warming to the green tech. Since de Nysschen's assault on the Chevrolet Volt (and electric vehicles in general), the German luxury automaker has unveiled the sweet-looking eTron concept, and it is now officially confirming that it will venture into the hybrid market.

Audi published a press release today touting the billions of euros it is spending to increase its product portfolio from 34 models to 42 in 2015. One of the info-bits buried within the text is the promised 2011 arrival of a Q5 hybrid, a development first rumored back in May. The hybrid Q5 would be Audi's first full hybrid vehicle, giving the German luxury car maker an entry in the growing green scene. Audi didn't take the opportunity to provide any details about powertrains or battery types, but it does say that the Q5 hybrid would be officially unveiled by the end of 2010.

Audi has in the past said that it didn't plan to go all-in on hybrids due to the fact that the German automaker feels diesels make more sense both financially and in terms of practicality, particularly for the U.S. market. While most of us around AB agree with this thought process, we think that if Audi has decided to pursue gas-electric models anyway, the hot-selling Q5 should make a good first hybrid - especially as its size will enable Audi engineers to more easily fit an electric motor and a battery pack into its CUV proportions. Further, the Q5's somewhat hefty price tag might help hide some of the added cost associated with a hybrid powertrain. Hit the jump to read over the official verbiage.

[Source: Audi]

Continue reading Audi officially confirms Q5 hybrid coming in 2011

Audi officially confirms Q5 hybrid coming in 2011 originally appeared on Autoblog on Mon, 28 Dec 2009 18:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2011 Audi Q52011 Audi Q5 hybrid2011AudiQ52011AudiQ5Hybrid2012 audi q52012AudiQ5audi crossoveraudi CUVaudi hybridaudi Q5AudiCrossoverAudiCuvAudiHybridAudiQ5breakingbreakingnewscrossoverCUVde nysschenDeNysschengas-electrichybridJohan de NysschenJohanDeNysschenQ5Mon, 28 Dec 2009 18:01:00 EST http://www.autoblog.com/feed/19295820/article-comments.xml http://www.autoblog.com/feed/2009/12/28/audi-officially-confirms-q5-hybrid-coming-in-2011/19295820/article-detail.xml 19295820 http://www.blogcdn.com/www.autoblog.com/media/2009/02/q5080005-1280_580op_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/02/q5080005-1280_580op.jpg -1 2